Paula Deen: Out Of The Lard And Into The Fire by Thom Forbes

Portly Paula Deen, the doyenne of sumptuous Southern cooking served in heaps, went on the "Today" show yesterday morning and revealed that she'd waited three years to reveal that she has Type 2 diabetes because she wanted to have a plan of action in place before she did. Within a minute of admitting to Al Roker that long-circulating rumors about her health are true, she was referring viewers to Novo Nordisk's "Diabetes in a New Light" website. ...Read the whole story

  • research Fastest-Growing Brands Are 'Ideal-Driven' by Karlene Lukovitz

    What's the common denominator across the 50 brands showing the fastest growth both in depth of customer relationships and financial value between 2000 and 2010? ...Read the whole story

  • technology Google Brings Hot European Effort To U.S. by Aaron Baar

    Hot off a successful campaign in the UK and Germany, Google is bringing an elegant print, outdoor and digital campaign to the U.S. that positions the company as an ally when it comes to protecting one's privacy and personal information. ...Read the whole story

  • tourism Connecticut Launches $22 Million Branding Effort by Tanya Irwin

    Connecticut is launching a $22 million, two-year marketing initiative to bolster its reputation as a business and tourism destination. To kick it off, residents will be invited to share personal stories that express what they love about Connecticut which will be used to develop the brand. ...Read the whole story

  • retail Culligan Man Gets A Local Focus by Karl Greenberg

    Water treatment company Culligan International, which is in its 75th year, is updating its 53-year-old "Hey, Culligan Man!" campaign, beginning with a version of culligan.com. ...Read the whole story

  • research Forget Advertising, Do Market Research by Karl Greenberg

    Market research, it turns out, isn't only a means of fine-tuning your advertising, branding, and packaging, it also boosts consideration of your brand among consumers who participate in the research. ...Read the whole story

  • my turn How Social Could Transform Retail by Drew Neisser

    Looking ahead to a panel discussion at MediaPost's Social Media Insider Summit next Wednesday, I've decided to imagine how social media could dramatically alter the ... ...More

Follow MediaPost