Portly Paula Deen, the doyenne of sumptuous Southern cooking served in heaps, went on the "Today" show yesterday morning and revealed that she'd waited three years to reveal that she has Type 2 diabetes because she wanted to have a plan of action in place before she did. Within a minute of admitting to Al Roker that long-circulating rumors about her health are true, she was referring viewers to Novo Nordisk's "Diabetes in a New Light" website. ...
What's the common denominator across the 50 brands showing the fastest growth both in depth of customer relationships and financial value between 2000 and ... Read the whole story
Hot off a successful campaign in the UK and Germany, Google is bringing an elegant print, outdoor and digital campaign to the U.S. that ... Read the whole story
Connecticut is launching a $22 million, two-year marketing initiative to bolster its reputation as a business and tourism destination. To kick it off, residents ... Read the whole story
Water treatment company Culligan International, which is in its 75th year, is updating its 53-year-old "Hey, Culligan Man!" campaign, beginning with a version of ... Read the whole story
Market research, it turns out, isn't only a means of fine-tuning your advertising, branding, and packaging, it also boosts consideration of your brand among ... Read the whole story