Wednesday, January 18, 2012
  • Fastest-Growing Brands Are 'Ideal-Driven'

    What's the common denominator across the 50 brands showing the fastest growth both in depth of customer relationships and financial value between 2000 and 2010? ...Read the whole story

  • Google Brings Hot European Effort To U.S.

    Hot off a successful campaign in the UK and Germany, Google is bringing an elegant print, outdoor and digital campaign to the U.S. that positions the company as an ally when it comes to protecting one's privacy and personal information. ...Read the whole story

  • Connecticut Launches $22 Million Branding Effort

    Connecticut is launching a $22 million, two-year marketing initiative to bolster its reputation as a business and tourism destination. To kick it off, residents will be invited to share personal stories that express what they love about Connecticut which will be used to develop the brand. ...Read the whole story

  • Culligan Man Gets A Local Focus

    Water treatment company Culligan International, which is in its 75th year, is updating its 53-year-old "Hey, Culligan Man!" campaign, beginning with a version of culligan.com. ...Read the whole story

  • Forget Advertising, Do Market Research

    Market research, it turns out, isn't only a means of fine-tuning your advertising, branding, and packaging, it also boosts consideration of your brand among consumers who participate in the research. ...Read the whole story

  • Volkswagen Touts R With IPad App

    Volkswagen is launching an iPad app called "Golf R Drivers Forever" touting the automaker's most powerful out-of-the-box car it makes. The app's launch is timed with the arrival this month of the sixth-generation Golf R factory-revved performance car. ...Read the whole story

  • Infiniti Expands Coaches Charity Challenge

    As part of its ongoing corporate partnership with the National Association of Basketball Coaches, the NCAA and ESPN, luxury auto brand Infiniti is expanding its "Infiniti Coaches' Charity Challenge" program with a $100,000 donation to the winning coach's designated charity. ...Read the whole story

  • GM Lets You Build Your Engine

    General Motors' "Crate Engine Build Experience" at its Performance Build Center is all about, well, the experience. You can see a cool time lapse video of one Jeff Kasper building his dream engine at the automaker's media site, (media.gm.com) Or, theoretically, you can go build one yourself. ...Read the whole story

  • Lexus To Advertise In Super Bowl
How Social Could Transform Retail

Looking ahead to a panel discussion at MediaPost's Social Media Insider Summit next Wednesday, I've decided to imagine how social media could dramatically alter the retail experience. ...More