What golf advertising needs, according the Callaway creative director Justin Timberlake -- yes, that Justin Timberlake -- is a "nice injection of kickassery." Presumably, that's exactly what the new campaign … Read the whole story
The Force will be with General Mills' Big G Cereals starting in late January, as store shelves feature boxes of the cereals containing collectible … Read the whole story
Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLVI. The automaker will use its buy to tout its 2013 GS car … Read the whole story
Consumer electronics companies (and marketers looking to drive app adoption in general) would be wise to go after a relatively small group of consumers … Read the whole story
CMOs believe they are evolving effectively as digital disciplines mature, according to a new study. But 40% of them see that lack of technical … Read the whole story
Chevrolet's humorous ad featuring a yellow Camaro is part of a raft of new advertising the company will feature during the Super Bowl, and … Read the whole story
This hand-wringing, flop sweat-inducing, anxiety-ridden search for sublime succinctness promises to explain what it is that PR people actually get paid to do. Read the whole story