Timberlake Tees Off For Callaway by Thom Forbes

What golf advertising needs, according the Callaway creative director Justin Timberlake -- yes, that Justin Timberlake -- is a "nice injection of kickassery." Presumably, that's exactly what the new campaign he has fashioned with Denver's Factory Design Labs brings to the fairway as it breaks during the Farmers Insurance Open (how's that for a kickassery-type of corporate sponsor?) this weekend. ...Read the whole story

  • packaged goods General Mills Ties Into 3D 'Star Wars' Release by Karlene Lukovitz

    The Force will be with General Mills' Big G Cereals starting in late January, as store shelves feature boxes of the cereals containing collectible Star Wars premiums, to tie in with Lucasfilm's Feb. 10 theatrical release of "Star Wars: Episode I-The Phantom Menace 3D." ...Read the whole story

  • automotive Lexus Super Bowl Ad: Big Changes by Karl Greenberg

    Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLVI. The automaker will use its buy to tout its 2013 GS car and talk about its raft of products to come this year. The 30-second ad, via San Francisco-based Attik, will run during the first half of the game. ...Read the whole story

  • technology 'Tech Evangelists' Deserve Attention by Aaron Baar

    Consumer electronics companies (and marketers looking to drive app adoption in general) would be wise to go after a relatively small group of consumers who know their stuff and let the message radiate out from there. ...Read the whole story

  • research CMOs Sweating Their Tech Savvy by Sarah Mahoney

    CMOs believe they are evolving effectively as digital disciplines mature, according to a new study. But 40% of them see that lack of technical skills as their primary weakness. ...Read the whole story

  • automotive Chevy Super Bowl: Social And Global by Karl Greenberg

    Chevrolet's humorous ad featuring a yellow Camaro is part of a raft of new advertising the company will feature during the Super Bowl, and one of several social media initiatives. ...Read the whole story

  • my turn PRSA Searches For Meaning Of Life by Steve Lundin

    This hand-wringing, flop sweat-inducing, anxiety-ridden search for sublime succinctness promises to explain what it is that PR people actually get paid to do. ... ...More

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