Tuesday, January 24, 2012
  • General Mills Ties Into 3D 'Star Wars' Release

    The Force will be with General Mills' Big G Cereals starting in late January, as store shelves feature boxes of the cereals containing collectible Star Wars premiums, to tie in with Lucasfilm's Feb. 10 theatrical release of "Star Wars: Episode I-The Phantom Menace 3D." ...Read the whole story

  • Lexus Super Bowl Ad: Big Changes

    Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLVI. The automaker will use its buy to tout its 2013 GS car and talk about its raft of products to come this year. The 30-second ad, via San Francisco-based Attik, will run during the first half of the game. ...Read the whole story

  • 'Tech Evangelists' Deserve Attention

    Consumer electronics companies (and marketers looking to drive app adoption in general) would be wise to go after a relatively small group of consumers who know their stuff and let the message radiate out from there. ...Read the whole story

  • CMOs Sweating Their Tech Savvy

    CMOs believe they are evolving effectively as digital disciplines mature, according to a new study. But 40% of them see that lack of technical skills as their primary weakness. ...Read the whole story

  • Chevy Super Bowl: Social And Global

    Chevrolet's humorous ad featuring a yellow Camaro is part of a raft of new advertising the company will feature during the Super Bowl, and one of several social media initiatives. ...Read the whole story

PRSA Searches For Meaning Of Life

This hand-wringing, flop sweat-inducing, anxiety-ridden search for sublime succinctness promises to explain what it is that PR people actually get paid to do. ...More