Thursday, January 26, 2012
  • JCPenney Redux: New Logo, Pricing -- And Ellen

    Speaking to an audience of investors, Johnson and new President Michael Francis, the former Target CMO wooed by Johnson back in October, say they intend to "reimagine every aspect of the company's business." ...Read the whole story

  • It's Time To Optimize Your Site For Mobile

    "[The mobile web] has hit the tipping point where it's essentially mainstream," Dan Laloggia, digital marketing manager of Walker Sands Communications, tells "Marketing Daily." "It's hit the point where it's gone big." ...Read the whole story

  • Pet Owners Shopping Around

    Pet product marketers and retailers might want to rethink their strategies due to an increasingly competitive marketplace, according to Packaged Facts. ...Read the whole story

  • Acura Lights Up Sundance

    Susie Rossick, brand manager of Acura National Advertising, tells Marketing Daily that the event is also a good sponsorship opportunity because it isn't overrun by brands, and the festival favors category exclusivity. ...Read the whole story

  • Suzuki Goes Regional For Super Bowl

    This year, the automaker is doubling down, putting a much more elaborate -- some of them 60-second spots -- ad in 21 markets. Again, the focus is on the all-wheel-drive version of its popular Kizashi sport sedan. ...Read the whole story

  • USDA Releases New School Meals Nutrition Standards

    The new nutrition standards call for USDA-subsidized breakfasts and lunches to offer more fruits, vegetables and whole grains; serve only fat-free or low-fat milk; and reduce levels of saturated fat, trans fat and sodium. ...Read the whole story

Unlocking The Marketing Code

Advances in analytics enable retailers to go beyond the basics in determining the effectiveness of their marketing. ...More