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• Hyundai To Entertain In Super Bowl by Karl Greenberg

  A 60-second spot in the ad pod shoe-horned right before kickoff, the company is doing a slightly more offbeat approach to what it did in last year's game: feature real employees at its Montgomery, Ala., assembly plant for the Sonata sedan. ...Read the whole story

• retail Calling All Lovebirds: Tiffany Corrals User Photos by Sarah Mahoney

  As the nation's jewelers gear up for Valentine's Day, Tiffany is encouraging even lovers with empty pockets to join the action, expanding its What Makes Love True website to include a new photo gallery. ...Read the whole story

• food Ball Park: Men 'Easier Fed Than Understood' by Karlene Lukovitz

  The campaign spans TV, print, digital, social media, in-store activations and public relations. The brand's site and Facebook page (which currently has about 138,000 "likes") have also been relaunched. ...Read the whole story

• automotive J.D. Power: What Drives Auto Avoidance by Karl Greenberg

  "For some brands, namely those that have created marked improvements in their quality and reliability in recent years, it's even more vital to tell their improvement story, rather than just waiting for perceptions to change over time." ...Read the whole story

• packaged goods Pantene Signs 11 Well-tressed Olympians by Sarah Mahoney

  In the U.S., TV and print ads will rely heavily on swimmer Natalie Coughlin, an 11-time Olympic medalist. P&G says she is the first American female athlete to win six medals in one Olympic Games. ...Read the whole story

• retail Glee's Lea Michele Stars In Candie's Ads by Tanya Irwin

  Glee actress and singer Lea Michele will appear in Candie's, "Only at Kohl's" Spring 2012 multi-media marketing campaign. ...Read the whole story

• financial services John Hancock Continues Boston Marathon Support by Tanya Irwin

  John Hancock Financial has been running a marketing marathon of its own, with the company entering its 27th year as a principal sponsor of the Boston Marathon. ...Read the whole story

• Nissan Sponsors Trek Team
• Russell Athletic Signs Pro Golfers

• Countdown To The Super Bowl by Nina Lentini

  Polar bears. They're just like us. They occasionally lose their footing on ice. Find out how this bear landed on his belly in today's Super ... ...More

digital frontiers Targeting Is Not A KPI by Dave Martin

Within the digital media ecosystem we're hearing more and more about two things -- data and social. In a world of both, the key idea ... ...More