Surprise Choice To Head Apple Retail by Thom Forbes

So who is this Brit who has been hired to run what has arguably been the most innovative retail start-up in recent memory? John Browett, 48, was named yesterday to succeed the much-lauded Ron Johnson, who now heads J.C. Penney, as the company's SVP/retail. ...Read the whole story

  • beverages Pepsi Brings Amaro, Elton John, Philbin To Bowl by Karlene Lukovitz

    Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Amaro singing for a "royal court of rock," including "king" Elton John. Amaro sings a contemporized version of the Aretha Franklin classic "Respect." ...Read the whole story

  • automotive Toyota Has 'Camry Effect' On Super Bowl by Karl Greenberg

    The automaker is adding a sweepstakes element activated by a smartphone app to an ad that will air on the Super Bowl that extends a Camry-hagiography campaign that launched last fall to promote the 2012 version of the car. ...Read the whole story

  • retail Valentine's Day Spend Expected To Break Records by Sarah Mahoney

    A new study from the National Retail Federation reports that people plan to go a little crazy in the Land of Love this year -- spending $17.6 billion, the highest in the decade that it has been conducting the survey. ...Read the whole story

  • automotive Leno, Seinfeld Want Acura's NSX by Karl Greenberg

    The Super Bowl campaign includes a pre-game release of a 1-minute 50-second extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships. ...Read the whole story

  • electronics Krups Kicks Off Best Brew Awards by Tanya Irwin

    Additionally, Krups is expanding this year's search to discover the best baristas throughout the country. Talented coffee-tenders are invited to showcase their skills in order to vie for a seat on the "Krups Coffee Council." ...Read the whole story

  • research 77% Of CMOs Unsure Where To Reach Consumer by Sarah Mahoney

    While managing platforms is problematic, managing people isn't easy, either, with 29% saying that hiring or retraining talent is a problem, and few think they have the necessary training in place. ...Read the whole story

  • research Customer Service Improves, But People Still Switch by Aaron Baar

    Ultimately, only about a quarter of consumers (23%) feel "very loyal" to their service providers, about the same amount (24%) who indicated they had no loyalty at all to providers. Fewer than half (49%) said they were influenced by loyalty programs. ...Read the whole story

  • Countdown to the Super Bowl by Nina Lentini

    Why is Deion Sanders smiling? Maybe it's because he's starring in two Super Bowl ads. Find out more in today's Super Bowl edition of Out ... ...More

super bowl Super Bowl Game Plan: The Right Keywords by Nick Martin

If you believe everything you read, you might think that with only a few days to go, the whole "Super Bowl" thing is a done ... ...More

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