Wednesday, February 1, 2012
  • Pepsi Brings Amaro, Elton John, Philbin To Bowl

    Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Amaro singing for a "royal court of rock," including "king" Elton John. Amaro sings a contemporized version of the Aretha Franklin classic "Respect." ...Read the whole story

  • Toyota Has 'Camry Effect' On Super Bowl

    The automaker is adding a sweepstakes element activated by a smartphone app to an ad that will air on the Super Bowl that extends a Camry-hagiography campaign that launched last fall to promote the 2012 version of the car. ...Read the whole story

  • Valentine's Day Spend Expected To Break Records

    A new study from the National Retail Federation reports that people plan to go a little crazy in the Land of Love this year -- spending $17.6 billion, the highest in the decade that it has been conducting the survey. ...Read the whole story

  • Leno, Seinfeld Want Acura's NSX

    The Super Bowl campaign includes a pre-game release of a 1-minute 50-second extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships. ...Read the whole story

  • Krups Kicks Off Best Brew Awards

    Additionally, Krups is expanding this year's search to discover the best baristas throughout the country. Talented coffee-tenders are invited to showcase their skills in order to vie for a seat on the "Krups Coffee Council." ...Read the whole story

  • 77% Of CMOs Unsure Where To Reach Consumer

    While managing platforms is problematic, managing people isn't easy, either, with 29% saying that hiring or retraining talent is a problem, and few think they have the necessary training in place. ...Read the whole story

  • Customer Service Improves, But People Still Switch

    Ultimately, only about a quarter of consumers (23%) feel "very loyal" to their service providers, about the same amount (24%) who indicated they had no loyalty at all to providers. Fewer than half (49%) said they were influenced by loyalty programs. ...Read the whole story

Countdown to the Super Bowl

Why is Deion Sanders smiling? Maybe it's because he's starring in two Super Bowl ads. Find out more in today's Super Bowl edition of Out to Launch. ...More

  • Super Bowl Game Plan: The Right Keywords

    If you believe everything you read, you might think that with only a few days to go, the whole "Super Bowl" thing is a done deal where marketing is concerned. However, you don't need to spend ...More