Coke Ups The Cola Wars Ante by Thom Forbes

If you're not the type enamored of March Madness or fisticuffs on ice, the doldrums between the Super Bowl and Opening Day is usually a good time to catch up on your reading or viewing of refined television series. This year may be different, however, as it looks like one of America's favorite spectator sports -- The Cola Wars -- may be reviving after a period of relative quiescence. ...Read the whole story

  • retail Walmart Leaps Into Labeling Fray by Sarah Mahoney

    Walmart has taken the wraps off its "Great For You" healthy-food label, a move that is likely to add to the ongoing conflict among stores, food companies and public-health groups about how consumers should learn about nutrition details. ...Read the whole story

  • automotive Buick EAssist Mobile Games Tout MPG by Karl Greenberg

    Buick is launching a series of games meant to make tracking miles-per-gallon stats a sport, or at least engaging. A suite of three games is part of a single app available at Android and Apple stores. ...Read the whole story

  • retail For Abercrombie & Fitch, Buzz + Value = Loyalty by Sarah Mahoney

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This third installment focuses on highlights from the retail category. ...Read the whole story

  • food Tic Tac Offers AR App Experiences by Karlene Lukovitz

    The outdoor and print ads highlight facts about daily activities, such as "Most Americans spend 13 years of their lives watching TV" and "Eighty-four percent of people always sleep on the same side of the bed." ...Read the whole story

  • Bud Light Enlists Weego To Continue Buzz by Tanya Irwin

    Bud Light's Facebook page explains how "once just looking for an owner, (the canine star) hit the jackpot when a great owner who also happened to be an exceptional trainer brought him home one day." ...Read the whole story

  • retail Goodyear Goes Mobile With New Site by Karl Greenberg

    The Akron, Ohio-based company announced the introduction of a specific mobile site, allowing on-the-go tire shoppers increased accessibility to the information they need via their "smartphones." ...Read the whole story

  • packaged goods Lego Goes Social For Hero Factory Idea by Aaron Baar

    The project encourages Lego fans to produce a 30- to 90-second animated or animation/live action blend video that completes a story set up on Tongal in which the Hero Factory has been placed under lockdown. ...Read the whole story

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