• Barbie Opens Up Her 'Big Pink Closet'

    With Toy Fair 2012 just days away, Mattel says it is introducing a new global campaign for Barbie, designed to appeal to the fashion sense and imaginative skills of little girls around the world. ...Read the whole story

  • Nielsen: Doritos' Baby Ad Pulls Top Bowl Results

    Doritos' "Sling Baby" ad earned the "rare distinction" of being both the most memorable and best-liked ad in this year's Super Bowl, indexing 177 on the former and 190 on the latter, reports Nielsen. ...Read the whole story

  • Corona Supports Cancer Research With Promo

    Coinciding with the college basketball tournament in March, patrons at thousands of partnering bar or restaurant locations across the country can show their support in the quest for a cure by filling out a Corona "Find a Cure" paper basketball donation recognition decal complete with their name and whom their donation supports. ...Read the whole story

  • For Loyalty, Major League Gaming Must Be Social

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This part of the fourth installment focuses on highlights from the major league online gaming category. ...Read the whole story

  • In Loyalty, Hyundai Leads, Domestics Rise

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on key product/services categories from among the 83 surveyed for this year's study, including automotive, electronics, retail and technology. This part of the fourth installment focuses on highlights from the automotive category. ...Read the whole story

  • Looking For Love in All The Right Places?

    With total Valentine's Day sales possibly exceeding $16 billion in 2012, those of us in e-commerce are looking to determine how local businesses, particularly in ... ...More



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