Marketing Daily
Thursday, February 9, 2012
  • Barbie Opens Up Her 'Big Pink Closet'

    With Toy Fair 2012 just days away, Mattel says it is introducing a new global campaign for Barbie, designed to appeal to the fashion … Read the whole story

  • Nielsen: Doritos' Baby Ad Pulls Top Bowl Results

    Doritos' "Sling Baby" ad earned the "rare distinction" of being both the most memorable and best-liked ad in this year's Super Bowl, indexing 177 … Read the whole story

  • Corona Supports Cancer Research With Promo

    Coinciding with the college basketball tournament in March, patrons at thousands of partnering bar or restaurant locations across the country can show their support … Read the whole story

  • For Loyalty, Major League Gaming Must Be Social

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on … Read the whole story

  • In Loyalty, Hyundai Leads, Domestics Rise

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on … Read the whole story

  • Looking For Love in All The Right Places?

    With total Valentine's Day sales possibly exceeding $16 billion in 2012, those of us in e-commerce are looking to determine how local businesses, particularly … Read the whole story