Monday, February 13, 2012
  • Ford Rolls Out ST In Chicago

    The program has an auto show focus that gives people a chance to test drive the hatchback virtually, before it goes on sale, and also dangles the winning driver of a virtual time trial to the ESPN summer X Games. ...Read the whole story

  • Boomers Shop Online To Save Money

    According to Integer Group and M/A/R/C Research, 52% of shoppers ages 50-54 are purchasing health and beauty products online, while 29% have bought food and beverage products online -- more than any other age group. ...Read the whole story

  • JetBlue Plane Wears Red Sox Colors

    JetBlue has been the official airline of the Boston Red Sox since 2008. Last year, the airline announced an eight-year extension as the team's official airline and the official airline of Fenway Park. ...Read the whole story

  • Chicago Auto Show Has Performance Focus

    Jeremy Anwyl, president of Edmunds.com, says that while Chicago is not one of the top global shows for media and buzz like Detroit or the Geneva show, it's critical for what really matters: getting consumers in front of vehicles. ...Read the whole story

  • CPG Marketers Need Better Shopper Strategies

    A new study from Booz & Company indicates that many consumer goods companies are struggling to use shopper marketing practices to maximum advantage. The big challenge is for manufacturers to "better engage retail partners in the development and execution of shopper solutions that deliver added value beyond price reductions," the study concludes. ...Read the whole story

JCPenney's Brand-Building: Out Of The Vortex

The company has launched a major rebranding effort with a full overhaul of its merchandising strategy, and Forbes is already touting it as the most interesting retailer in 2012. ...More


  • Who Prefers Traveling To New Places?

    Top 10 DMAs in which reside adults who agree with the statement, “On my vacations, I prefer traveling to places I’ve never been”: 1 Kansas City, MO-KS 2 Tampa-St.Petersburg (Sarasota), FL 3 Wichita-Hutchinson Plus, KS 4 ...More

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