Marketing Daily
Monday, February 13, 2012
  • Ford Rolls Out ST In Chicago

    The program has an auto show focus that gives people a chance to test drive the hatchback virtually, before it goes on sale, and ... Read the whole story

  • JCPenney's Brand-Building: Out Of The Vortex

    The company has launched a major rebranding effort with a full overhaul of its merchandising strategy, and Forbes is already touting it as the ... Read the whole story

  • Boomers Shop Online To Save Money

    According to Integer Group and M/A/R/C Research, 52% of shoppers ages 50-54 are purchasing health and beauty products online, while 29% have bought food ... Read the whole story

  • Who Prefers Traveling To New Places?

    Top 10 DMAs in which reside adults who agree with the statement, “On my vacations, I prefer traveling to places I’ve never been”: 1 ... Read the whole story

  • JetBlue Plane Wears Red Sox Colors

    JetBlue has been the official airline of the Boston Red Sox since 2008. Last year, the airline announced an eight-year extension as the team's ... Read the whole story

  • Chicago Auto Show Has Performance Focus

    Jeremy Anwyl, president of Edmunds.com, says that while Chicago is not one of the top global shows for media and buzz like Detroit or ... Read the whole story

  • CPG Marketers Need Better Shopper Strategies

    A new study from Booz & Company indicates that many consumer goods companies are struggling to use shopper marketing practices to maximum advantage. The ... Read the whole story