The analysts seem to like what they see when they crunch the numbers of Kellogg's deal yesterday to acquire Pringles from Procter & Gamble, but it has more to do with the possibilities it opens for Battle Creek for future ventures into the world of snacks than it does with the chips off the old block in a canister. ...Read the whole story
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beverages
Craft Brewer Presents 'Least Interesting Man'
Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Truth in Beervertising" TV campaign with two new spots parodying big-brand beer advertising. ...Read the whole story
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automotive
Toyota Leads In Tight Durability Race
When it comes to vehicle dependability, Toyota's back on top -- but with little time for laurel resting: so is everyone else, it seems, and the domestic manufacturers -- General Motors, Ford Motor and Chrysler LLC -- are improving the fastest. ...Read the whole story
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retail
Study: Retailers Flock To Online Marketing
E-commerce is increasingly emerging as the primary language for most retailers, reports a new study from the National Retail Federation, with big investments in IT, Web sites and online marketing in store for the year ahead. ...Read the whole story
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Purina Tells Owners Pets Are 'Great'
Every dog owner knows their pet is "good." Purina Pro Plan, with a new marketing campaign, is giving them a chance to make their dogs "great." ...Read the whole story
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automotive
Mitsubishi Meets Floods, Blizzards, Ice, Sleet
The Brea, Calif.-based U.S. sales and marketing arm of the Japanese automaker has launched a new marketing campaign that aims to increase consideration of its vehicles by making them stars of cinema verit-style real-world testing. ...Read the whole story
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report
Ad Bowl: Going To The Dogs
There has been plenty of coverage of how the ads played on the Super Bowl this past Sunday. After all, the "game" for Americans is ... ...More
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