Marketing Daily
Wednesday, February 22, 2012
  • Harley-Davidson Follows The Passion

    Harley-Davidson's new Softail Slim motorcycle will have a starring role in the forthcoming Marvel Studios/Paramount film, "The Avengers," scheduled to premiere on May 4. Read the whole story

  • PR Secrets Revealed

    From a review of some recently published "secrets of PR," it seems there's not much new under the sun to be found among Google's … Read the whole story

  • Home Depot Readies for Stronger Spring

    While the world's largest home-improvement retailer has been hammered by the seemingly endless softness in the real estate market, its fiscal fourth-quarter sales rose … Read the whole story

  • Carbonite Encourages Planning For Loss

    In a minute-long commercial, a bride and groom on their wedding day are treated to ominous comments from strangers and loved ones that they're … Read the whole story

  • Survey: Organics Purchasing Picking Up Again

    The number of Americans reporting that they purchase organics increased from 39.8% to 41.8% between January 2011 and January 2012, according to an annual … Read the whole story

  • Affection Favors Southwest, Google, Dove

    In the ephemeral world of brand affection, which isn't necessarily reflected in sales volume, Southwest Airlines, Google and Dove are big winners. But there … Read the whole story

  • JetBlue, Kaboom Partner For 12th Playground

    JetBlue Airways is inviting customers to vote on the next Kaboom playground location on the airline's Facebook page. Those who vote will be entered … Read the whole story

  • Marketers Confront Ongoing Data, Metrics Challenges

    Marketers face collective challenges when deciding on data metrics, brand tracking and how to employ new technology. One problem is that marketers don't know … Read the whole story