• Nike Gets Razzed For Olympic Hoops Look

    While Nike deserves credit for trying to get as much marketing mileage as it can out of the upcoming Olympics in London, especially given that archrival Adidas has an edge over it as an official Olympic partner, it's getting a slow start off the blocks. Just hours after unveiling the new men's basketball uniforms for Team USA, some are pronouncing them "hideous." ...Read the whole story

  • Q&A: Buick Focuses On New Vehicles, Buyers

    In addition to the Buick Discovery Tour invitation-only experience, the test drive program, the automaker will tout the Verano through advertising around NCAA basketball. "Marketing Daily" speaks with Roger McCormack, marketing director. ...Read the whole story

  • Men, Women Favor Same On-Premises Vodka Brands

    The #1 and #2 vodka brands - Grey Goose and Absolut, cited as the preferred away-from-home brands by 18% and 12% of total respondents, respectively -- are both preferred equally by men and women, reports NPD. ...Read the whole story

  • Verizon Targets Young Professionals

    Verizon is targeting what it calls "trend-setting young professionals" who live in apartments and condominiums in four major markets via a hyperlocal FiOS campaign. The multimedia effort was tested in a metro-Washington D.C. pilot last fall and is now being rolled out in the New York, Philadelphia, Dallas/Fort Worth and Los Angeles metropolitan areas. ...Read the whole story

  • Hyundai Hits Oscars With Wes Anderson

    The strategy is par for the course for the automaker, which has adhered to what it calls a "Big Voices in Big Places" approach to TV advertising, in which it makes sizable commitments to big-audience events. ...Read the whole story



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