Thursday, February 23, 2012
  • Nike Gets Razzed For Olympic Hoops Look

    While Nike deserves credit for trying to get as much marketing mileage as it can out of the upcoming Olympics in London, especially given that archrival Adidas has an edge over it as an official Olympic partner, it's getting a slow start off the blocks. Just hours after unveiling the new men's basketball uniforms for Team USA, some are pronouncing them "hideous." ...Read the whole story

  • Q&A: Buick Focuses On New Vehicles, Buyers

    In addition to the Buick Discovery Tour invitation-only experience, the test drive program, the automaker will tout the Verano through advertising around NCAA basketball. "Marketing Daily" speaks with Roger McCormack, marketing director. ...Read the whole story

  • Men, Women Favor Same On-Premises Vodka Brands

    The #1 and #2 vodka brands - Grey Goose and Absolut, cited as the preferred away-from-home brands by 18% and 12% of total respondents, respectively -- are both preferred equally by men and women, reports NPD. ...Read the whole story

  • Verizon Targets Young Professionals

    Verizon is targeting what it calls "trend-setting young professionals" who live in apartments and condominiums in four major markets via a hyperlocal FiOS campaign. The multimedia effort was tested in a metro-Washington D.C. pilot last fall and is now being rolled out in the New York, Philadelphia, Dallas/Fort Worth and Los Angeles metropolitan areas. ...Read the whole story

  • Hyundai Hits Oscars With Wes Anderson

    The strategy is par for the course for the automaker, which has adhered to what it calls a "Big Voices in Big Places" approach to TV advertising, in which it makes sizable commitments to big-audience events. ...Read the whole story

  • Who Needs Emeril? Safeway Launches Chef Search

    With America hot for cooking shows, Safeway is inviting chefs around the country to compete for a job in its test kitchens. The winner, who will also have his or her recipe included in Safeway's new Open Nature Skillet Meal, will be selected in a final cook-off, by a panel of judges including chef Alexandra Guarnaschelli, who appears on Food Network's "Chopped" and "Iron Chef." The contest promotes the new line, which is 100% natural. ...Read the whole story

  • Advertisers Seek Alternatives To Agencies

    An annual review of website traffic and search criteria submitted to leading online search and selection consultant by registered advertisers shows that clients are more open to solutions from non-traditional marketing service providers than ever before. ...Read the whole story

  • CEO: Campbell To Leverage Food-Culture Shifts

    Food makers must respond to "enduring changes" in consumer food culture, Campbell Soup Co. CEO Denise Morrison told the Consumer Analyst Group of New York (CAGNY) on Feb. 22. ...Read the whole story

  • Women Have Strong Perception Of Axe
Using Social Rewards To Monetize The Social Web

Retailers deserve more from social media. Although this new tool has had a profound impact on communications and collaboration between merchants and customers, it has done little to actually drive real incremental sales for serious e-commerce ...More