Friday, February 24, 2012
  • OMMA Tablet: Prepare For Revolution

    "We are still just pinching, sliding and poking," he said, but "as the camera 'sees' us and SIRI technology advances," the tablet is becoming an intuitive platform that is killing the old computer paradigm on which people, including marketers, still rely. ...Read the whole story

  • Shell Brings Back WINsdays Promo

    Shell is offering consumers a chance to save money on their fuel purchases every time the No. 22 Shell-Pennzoil Dodge takes the checkered flag in a points race during the 2012 race season. Shell Saver cardholders will receive a savings of 22 cents per gallon the Wednesday (or WINsday) following the win by AJ Allmendinger, who is making his Penske Racing debut in the No. 22 Shell-Pennzoil Dodge. ...Read the whole story

  • Krispy Kreme Hits Road To 'Glaze The Nation'

    Over the next year, brand ambassadors will make stops from coast to coast in a restored, branded, 1960-vintage Flxible Starliner bus - a vehicle deemed to have "just the right balance of nostalgia, retro and cool." ...Read the whole story

  • February Auto Sales Portend Good Year

    Consumer auto shopping and research site Kelley Blue Book/ projects new-vehicle sales to surpass 1.05 million units and reach a 13.8 million SAAR for February, which would be a 6.4% improvement over February last year. ...Read the whole story

  • Which Celebrity Spokespeople Do Ladies Love?

    A new analysis from Women at NBCU's Brand Power Index reports that the less likely the matchup, the more apt it is to get women's attention, and to be seen as a positive for the brand. ...Read the whole story

  • Industry Stands To Gain Via Social Media

    Nearly a quarter of social media users say they "always or almost always" refer to their networks before purchasing a CE device, while 38% say reviews or comments by someone they know influenced their purchase decision. ...Read the whole story

  • Sears Posts $2.4 Billion Loss

    Posting a $2.4 billion fourth-quarter loss and admitting its sales decline is "unacceptable," Sears says it is taking other steps to boost liquidity. The Hoffman Estates, Ill.-based company, which has already announced layoffs and the closing of 120 stores, now says it will spin off its outlet, Hometown and hardware businesses through a rights offering, which it expects to generate between $400 and $500 million, sell 11 stores to General Growth Properties, and make big reductions in inventory. The chain says its Sears stores in the U.S. saw a 4.1% decline in the fourth quarter, while its Kmart unit sales ... ...Read the whole story

  • AT&T To Offer Green Ratings

    The system will cover attributes such as environmentally preferable materials, energy efficiency, responsible end-of-life treatment and environmentally responsible packaging. ...Read the whole story

Analytics: The Essential Ace in Every Hand

Analytics is our opportunity to actively contribute to fact-based decisions. Through analytics, marketers can achieve new insights about customers, markets, products, channels, and marketing strategy, programs and mix . ...More