Marketers Get Their Nickels' Worth On Oscar Night by Thom Forbes

It was a fit night for new twists by old comfort brands like Kraft's Miracle Whip, JC Penney and Johnson's Baby. The Oscars telecast featured a 63-year-old host, a Best Picture that's silent and in black and white, an 82-year old Best Supporting Actor and a Best Actress who herself said something like "enough already." ...Read the whole story

  • restaurants Dunkin' App Creates Video Resumes For Fans by Karlene Lukovitz

    To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donuts has launched a "Like a Boss" Facebook app that lets fans create humorous video resumes that draw from their Facebook profiles. ...Read the whole story

  • automotive Ram Truck Boosts Country Music Efforts by Karl Greenberg

    Ram Truck is making a big commitment to country music this year by expanding its relationship with Yahoo around its Ram Country on Yahoo Music channel and launching a separate campaign called "Ram Trucks Road to the Ram Jam." ...Read the whole story

  • financial services Fifth Third Bank Focuses On Curiosity by Tanya Irwin

    The campaign -- which is the first work from agency Leo Burnett, which won the business six months ago -- includes print, digital out-of-home, regional TV, online and radio for the Cincinnati-based financial services company. ...Read the whole story

  • automotive Subaru Taps Nostalgia For The First Car by Aaron Baar

    Subaru is looking to tap into people's nostalgia for their first vehicles as a way to promote its Imprezza line of cars, via an effort that illustrates each person's unique "First Car Story." The online effort uses an animation generator through which people can recreate the look and feel of their first car and tell the story of what made that car special. ...Read the whole story

  • automotive NASCAR, Advertisers Start Their Engines by Karl Greenberg

    For some time, the trend for NASCAR racers has been convergence of technology and appearance. This season, the cars will start looking more like what NASCAR used to be about -- stock production cars. The 54th running of NASCAR's biggest event has a near-record level of sponsor advertising, but also a lot of advertisements from NASCAR itself, which is promoting the race big-time this year. ...Read the whole story

  • retail Survey: Americans Want To Save Tax Refund by Sarah Mahoney

    The survey, conducted for NRF by BIGinsight, reports that 66.2% expect a check from the government -- the same as last year. The Internal Revenue Service says the average 2010 refund was $2,902. ...Read the whole story

  • perspective Focused Data and Intent-Based Targeting by Mark Rabe

    Marketers are becoming increasingly aware of the value of their own data. The most valuable data is unique, aggregated from multiple industry sources and highly ... ...More

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