Monday, February 27, 2012
  • Dunkin' App Creates Video Resumes For Fans

    To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donuts has launched a "Like a Boss" Facebook app that lets fans create humorous video resumes that draw from their Facebook profiles. ...Read the whole story

  • Ram Truck Boosts Country Music Efforts

    Ram Truck is making a big commitment to country music this year by expanding its relationship with Yahoo around its Ram Country on Yahoo Music channel and launching a separate campaign called "Ram Trucks Road to the Ram Jam." ...Read the whole story

  • Fifth Third Bank Focuses On Curiosity

    The campaign -- which is the first work from agency Leo Burnett, which won the business six months ago -- includes print, digital out-of-home, regional TV, online and radio for the Cincinnati-based financial services company. ...Read the whole story

  • Subaru Taps Nostalgia For The First Car

    Subaru is looking to tap into people's nostalgia for their first vehicles as a way to promote its Imprezza line of cars, via an effort that illustrates each person's unique "First Car Story." The online effort uses an animation generator through which people can recreate the look and feel of their first car and tell the story of what made that car special. ...Read the whole story

  • NASCAR, Advertisers Start Their Engines

    For some time, the trend for NASCAR racers has been convergence of technology and appearance. This season, the cars will start looking more like what NASCAR used to be about -- stock production cars. The 54th running of NASCAR's biggest event has a near-record level of sponsor advertising, but also a lot of advertisements from NASCAR itself, which is promoting the race big-time this year. ...Read the whole story

  • Survey: Americans Want To Save Tax Refund

    The survey, conducted for NRF by BIGinsight, reports that 66.2% expect a check from the government -- the same as last year. The Internal Revenue Service says the average 2010 refund was $2,902. ...Read the whole story

  • Target Reports Higher Sales, Lower Earnings

    Target says its fourth-quarter sales gained 3.3% to $20.9 billion, compared with $20.28 billion in the same period a year ago, with same-store sales generating a 2.2% rise. Net earnings declined to $981 million, a 5.2% drop from last year's $1.04 billion. ...Read the whole story

  • USA Basketball Gets New Logo

    USA Basketball has unveiled a new logo that will be worn by all USA Basketball teams including the men's and women's national teams at the London Games this summer. The new logo combines components from the past into "a modern, simplified mark honoring the strong heritage and national pride represented by USA Basketball," says the organization. ...Read the whole story

  • N.Y. Knicks Partner With Maxxis International
Focused Data and Intent-Based Targeting

Marketers are becoming increasingly aware of the value of their own data. The most valuable data is unique, aggregated from multiple industry sources and highly relevant to the task at hand -- with the critical ability ...More