Marketing Daily
Monday, February 27, 2012
  • Dunkin' App Creates Video Resumes For Fans

    To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donuts has launched a "Like a Boss" Facebook app that lets fans create … Read the whole story

  • Ram Truck Boosts Country Music Efforts

    Ram Truck is making a big commitment to country music this year by expanding its relationship with Yahoo around its Ram Country on Yahoo … Read the whole story

  • Fifth Third Bank Focuses On Curiosity

    The campaign -- which is the first work from agency Leo Burnett, which won the business six months ago -- includes print, digital out-of-home, … Read the whole story

  • Subaru Taps Nostalgia For The First Car

    Subaru is looking to tap into people's nostalgia for their first vehicles as a way to promote its Imprezza line of cars, via an … Read the whole story

  • NASCAR, Advertisers Start Their Engines

    For some time, the trend for NASCAR racers has been convergence of technology and appearance. This season, the cars will start looking more like … Read the whole story

  • Survey: Americans Want To Save Tax Refund

    The survey, conducted for NRF by BIGinsight, reports that 66.2% expect a check from the government -- the same as last year. The Internal … Read the whole story

  • Focused Data and Intent-Based Targeting

    Marketers are becoming increasingly aware of the value of their own data. The most valuable data is unique, aggregated from multiple industry sources and … Read the whole story