A Lesson In How To Make A Pet Story by Thom Forbes

We all know that the backs of innovators and pioneers are often riddled with buckshot, which often dampens the spirit of others to dare to go where they have been. Those that do go forth often prosper, as I was reminded in a story about disposable diapers recently. Procter & Gamble's Pampers weren't the first mass-marketed disposable diapers out there. Johnson and Johnson had a now-defunct line called Chux that was trademarked in 1932 (note to fact-checkers: yes, we're aware that Milkweed leaf wraps may have been used in ancient times but there's little evidence of a global ad campaign). ...Read the whole story

  • financial services AmEx Turns Tweets Into Savings by Tanya Irwin

    American Express cardmembers can now sync their cards with Twitter and when they tweet using special hashtags, savings offers are loaded directly into their cards. National merchant partners include 1-800-FLOWERS.COM, Best Buy, Century 21 Department Store, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, McDonald's, Seamless.com, Sports Authority, Ticketmaster, Virgin America, Whole Foods Market and Zappos.com. ...Read the whole story

  • retail St. Patrick's On Saturday: A Mixed Blessing by Sarah Mahoney

    With St. Patrick's Day looming, retailers, restaurants and bartenders all over the country are thinking green, and hoping that the holiday landing on a Saturday this year will boost bucks. ...Read the whole story

  • food Stars Record Song For ConAgra Anti-Hunger Campaign by Karlene Lukovitz

    This year, ConAgra Foods' annual "Child Hunger Ends Here" campaign has its own original theme song, recorded in three versions by Jewel, Owl City and Jay Sean. Free downloads are available by purchasing products. ...Read the whole story

  • automotive Automakers' Sites Are Digital Wind Tunnels by Karl Greenberg

    Automotive brand loyalty happens after a customer drives off the dealership lot with their new, or pre-owned vehicle. Automakers have an opportunity and responsibility to build that post-purchase relationship. ...Read the whole story

  • research Consumer Confidence Up ... Kind Of by Karl Greenberg

    Consumers are spending somewhat more, but that is tempered by a stubborn sense among consumers that the economy is better, but still chronically ill, Discover's U.S. Spending Monitor says. ...Read the whole story

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