Marketing Daily
Friday, March 16, 2012
  • Yahoo Part Of Dodge Ram's Digital Country

    Yahoo Music this week launched its latest concert series on its first-ever branded music channel, Ram Country on Yahoo Music. The series kicked off ... Read the whole story

  • BBH Repurposes Homeless At #SXSW

    Bartle Bogle Hegarty launched the world's shortest national branding campaign through their recent SXSW #Homeless HotSpot program, successfully positioning themselves as faux altruists and ... Read the whole story

  • Battery Life Woes Drag Satisfaction Down

    According to the latest J.D. Power and Associates Smartphone Customer Satisfaction Study, battery performance satisfaction has declined significantly even in the six months since ... Read the whole story

  • Which Brands Are Best-Loved By Families?

    No wonder Oreo is still going strong after 100 years: It's the single-most-loved brand among American families, according to a comprehensive study of 215 ... Read the whole story

  • 50 Brands Named 'Customer Service Champions'

    In the faltering economy, the importance of customer service has reached new highs, overtaking even price as a purchase determinant, according to a J.D. ... Read the whole story

  • Domestic Autos Do Well In Total Value

    Volkswagen, Hyundai and Ford are leaders in Strategic Vision's newest Total Value Index study. But for the first time in over a decade, American ... Read the whole story

  • The Bookshelf: 'Culturematic,' 'Face-to-Face Book', 'Brand Rituals'

    Don't miss anthropologist Grant McCracken's Culturematic: How reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man ....will help you create ... Read the whole story