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• automotive Yahoo Part Of Dodge Ram's Digital Country by Karl Greenberg

  Yahoo Music this week launched its latest concert series on its first-ever branded music channel, Ram Country on Yahoo Music. The series kicked off with an invite-only, eight-song set on Feb. 29 at the Sound Kitchen in Tennessee. ...Read the whole story

• electronics Battery Life Woes Drag Satisfaction Down by Aaron Baar

  According to the latest J.D. Power and Associates Smartphone Customer Satisfaction Study, battery performance satisfaction has declined significantly even in the six months since the last study was released in September 2011. ...Read the whole story

• research Which Brands Are Best-Loved By Families? by Karlene Lukovitz

  No wonder Oreo is still going strong after 100 years: It's the single-most-loved brand among American families, according to a comprehensive study of 215 leading children's/family food and beverage brands. ...Read the whole story

• research 50 Brands Named 'Customer Service Champions' by Tanya Irwin

  In the faltering economy, the importance of customer service has reached new highs, overtaking even price as a purchase determinant, according to a J.D. Power report. ...Read the whole story

• automotive Domestic Autos Do Well In Total Value by Karl Greenberg

  Volkswagen, Hyundai and Ford are leaders in Strategic Vision's newest Total Value Index study. But for the first time in over a decade, American manufacturers lead in vehicle categories, with 11 segment leaders. ...Read the whole story

• Energy BBDO To Handle Quaker Portfolio's Creative
• Samuel Adams Pulls Best Beer Buzz Across the U.S.
• Fiat Launches New Ad
• Piaggio: New Bikes For North America
• Networked Audio Shipments To Explode

• rant BBH Repurposes Homeless At #SXSW by Steve Lundin

  Bartle Bogle Hegarty launched the world's shortest national branding campaign through their recent SXSW #Homeless HotSpot program, successfully positioning themselves as faux altruists and national ... ...More

book review The Bookshelf: 'Culturematic,' 'Face-to-Face Book', 'Brand Rituals' by Sarah Mahoney

Don't miss anthropologist Grant McCracken's Culturematic: How reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man ....will help you create and ... ...More