Marketing Daily
Friday, March 16, 2012
  • Yahoo Part Of Dodge Ram's Digital Country

    Yahoo Music this week launched its latest concert series on its first-ever branded music channel, Ram Country on Yahoo Music. The series kicked off … Read the whole story

  • BBH Repurposes Homeless At #SXSW

    Bartle Bogle Hegarty launched the world's shortest national branding campaign through their recent SXSW #Homeless HotSpot program, successfully positioning themselves as faux altruists and … Read the whole story

  • Battery Life Woes Drag Satisfaction Down

    According to the latest J.D. Power and Associates Smartphone Customer Satisfaction Study, battery performance satisfaction has declined significantly even in the six months since … Read the whole story

  • Which Brands Are Best-Loved By Families?

    No wonder Oreo is still going strong after 100 years: It's the single-most-loved brand among American families, according to a comprehensive study of 215 … Read the whole story

  • 50 Brands Named 'Customer Service Champions'

    In the faltering economy, the importance of customer service has reached new highs, overtaking even price as a purchase determinant, according to a J.D. … Read the whole story

  • Domestic Autos Do Well In Total Value

    Volkswagen, Hyundai and Ford are leaders in Strategic Vision's newest Total Value Index study. But for the first time in over a decade, American … Read the whole story

  • The Bookshelf: 'Culturematic,' 'Face-to-Face Book', 'Brand Rituals'

    Don't miss anthropologist Grant McCracken's Culturematic: How reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man ....will help you create … Read the whole story