New data from DoSomething.org, a Web site that connects teens, brands, and causes, shows that this text-centric group is even less into email than many would have thunk. Nancy Lublin, DoSomething.org's CEO, explains. ...Read the whole story

American Airlines, the official airline of the show, Q'VIVA! The Chosen, has teamed up with the show's producers to offer fans a chance to win a trip to attend a live Q'VIVA! performance in the U.S. The promotion helps position American Airlines as a global company, said Rob Friedman, American Airlines marketing vice president. ...Read the whole story

The City of Brotherly Love is ramping up its focus on social media as a way to get the message across that Greater Philadelphia has a world of attractions beyond the Liberty Bell. ...Read the whole story

Currently, U.S. consumers are nearly evenly split between those who are feeling more optimistic about the economy and their own financial prospects, and those who expect continued deterioration. ...Read the whole story

Intel tests what people would do for an Ultrabook computer, from breaking societal norms to testing feats of strength, in a new guerilla marketing campaign making the rounds in Asia. ...Read the whole story

Supporting the new global ad push, "Alive" starts in Phoenix on April 12 and travels to key U.S. markets throughout the year, according to the Mawah, N.J., U.S. sales arm of the automaker. ...Read the whole story

Donald Trump is coming up roses, or at least juniper, geranium and tonka leaves. His new fragrance, Success by Trump, is debuting exclusively at Macy's. ...Read the whole story

A CMO who has not evaluated the possibilities of a new top-level domain is already behind the curve. CMOs must clearly articulate their online marketing ... ...More