"Mad Men" Mania is upon us this week as Newsweek devotes this week's issue to a retro look at the watershed 1960s, the era in which the long-awaited Season Five of the drama is situated. We learn from coverage elsewhere that everybody from Este Lauder to the Grand Central Oyster Bar to books with Mad Men (and Women) themes hope to hop aboard the express when it pulls out of the station a week from tonight. ...
New data from DoSomething.org, a Web site that connects teens, brands, and causes, shows that this text-centric group is even less into email than ... Read the whole story
A CMO who has not evaluated the possibilities of a new top-level domain is already behind the curve. CMOs must clearly articulate their online ... Read the whole story
American Airlines, the official airline of the show, Q'VIVA! The Chosen, has teamed up with the show's producers to offer fans a chance to ... Read the whole story
The City of Brotherly Love is ramping up its focus on social media as a way to get the message across that Greater Philadelphia ... Read the whole story
Currently, U.S. consumers are nearly evenly split between those who are feeling more optimistic about the economy and their own financial prospects, and those ... Read the whole story
Intel tests what people would do for an Ultrabook computer, from breaking societal norms to testing feats of strength, in a new guerilla marketing ... Read the whole story
Supporting the new global ad push, "Alive" starts in Phoenix on April 12 and travels to key U.S. markets throughout the year, according to ... Read the whole story