Wednesday, March 21, 2012
  • HSBC Sponsors Hong Kong Rugby Tournament

    HSBC is launching a new campaign as part of their co-title sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place March 23-25. The effort, from JWT London, includes a 90-second spot, entitled "Serious Play," which will  be shown in the Hong Kong stadium and online on HSBC's YouTube channel and on Facebook. The spot aims to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament. It captures the popular trend of spectators wearing fancy dress at the tournament and the seriousness with which people take their costumes. ... ...Read the whole story

Co-Creation Nation

Now more than ever, consumers are showing a sense of empowerment and a desire to play a greater role in the creation of the products they use. Consumers are willing and able to co-create with both ...More

  • Book Sparks Trip Down Memory Lane

    I worked for the New York "Daily News" for one spectacular year -- 1980-81 -- on the copy desk, surrounded by every kind of character. For a kid from suburban Connecticut in her 20s, this was ...More