• packaged goods Duracell Powers Up Olympic Marketing by Aaron Baar

    For its first Olympic marketing promotion, Duracell is looking to leverage its signature coloring to "power" U.S. athletes at this summer's Olympic games. Through a months-long, multimillion-dollar effort, the brand is using all elements of marketing -- particularly packaging, in-store signage and digital social platforms -- to encourage athletes and fans to "Rely on Copper to Go for the Gold." ...Read the whole story

  • packaged goods New Puristics Takes On Unilever and J&J by Sarah Mahoney

    There's a new player in the mass end of the natural skin-care products line, with Scerene Healthcare Products rolling out its Puristics line in supermarkets and drugstores around the country. ...Read the whole story

  • automotive Infiniti Goes For Acura With JX by Karl Greenberg

    Infiniti is hoping to fill a gap in its product lineup and in the process, give the rough shoulder to Acura's MDX three-row luxury crossover, not to mention Audi Q7, Buick Enclave, Volvo XC 90 and Lincoln MKT. ...Read the whole story

  • packaged goods FarmVille Players Can Now Use Miracle-Gro by Tanya Irwin

    Zynga research shows that eight out of 10 surveyed FarmVille players in the U.S. also enjoy gardening at home, and over three quarters of the players surveyed are interested in growing their own vegetables, fruits and flowers. ...Read the whole story

  • automotive J.D. Power: Strong First Quarter For Autos by Karl Greenberg

    We are closing in on the end of the first quarter and, at least from the auto industry perspective, it's looking a hell of a lot better than last year, which was a lot better than the year before, obviously. ...Read the whole story

  • From Zero Moment of Truth To Empowerment by Chris Alexander

    Google's "zero moment of truth" -- when a consumer pauses to gather research from online or offline sources before ever reaching the store -- fuels ... ...More

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