The move is somewhat paradoxical -- since the campaign, via Y&R Chicago, has the larger purpose of changing consumers' perception that DieHard is only a car battery brand, and is only sold at Sears. ...Read the whole story

Fully 61% of people who frequently drink coffee at home (four or more times per week) report that they almost never visit quick-serve restaurants or retail coffee shops for the purpose of buying coffee. ...Read the whole story

Corona Extra and Modelo Especial are launching national campaigns targeting the Hispanic market. The Corona Extra campaign is aimed at Hispanics ages 21-34. Modelo Especial's campaign is themed "Descubre lo Especial" ("Discover What's Special"). ...Read the whole story

To demonstrated Family Link in situ, OnStar introduced the Kensington family, who showed how the new service does things like help subscribers locate their vehicle and sign up for location alerts. ...Read the whole story

The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers of Excellence") -- burst in on folks about to eat inferior chicken, flash their badges, and order: "Chicken Cops. Don't Move." ...Read the whole story

ASICS, which launched its "Stop At Never" campaign during last fall's ING New York Marathon, is introducing the next phase, a video Web site aimed at bringing younger, less intense runners into the fold. ...Read the whole story

Alignment and accountability are the first steps every aspiring marketing organization must take to improve its performance management and measurement -- and they are the ... ...More