Mark Reuss, president of GM North America, said of the car, "It's a nameplate that goes back 50 years to 1958. It's Chevrolet's flagship, and it's a design that we didn't need to borrow from anyone else." ...Read the whole story

Amazon's practicality score is extra impressive -- not just for what it says about online shopping becoming mainstream, but that people find a virtual superstore more practical than their neighborhood supermarket. .. ...Read the whole story

"This year has proved to be a real hotbed of activity for Easter chocolate [new product development]," observes Marcia Mogelonsky, director of insight for Mintel Food and Drink. ...Read the whole story

If Le Mans race car drivers blocked your car to prevent you from driving after a night out on the town, odds are you'd listen up. That's the premise of a new 30-second TV spot featuring three Extreme Speed Motorsports drivers. ...Read the whole story

Indeed, offbeat marketing is Mini Cooper's leitmotif. The brand has done everything from putting the car in sports bleachers during professional sporting events to putting it on an SUV. ...Read the whole story

New Orleans Tourism Marketing Corp.'s message will travel to New York to partner with the Broadway production of "A Streetcar Named Desire" in a sweepstakes. ...Read the whole story

Nike is milking its moment in the sports world spotlight, with fans and football players alike buzzing about its new National Football League uniforms, barreling into its five-year NFL contract just fine. ...Read the whole story

The point of sale is the key consumer touchpoint for many brands that reflects the moment of truth in a consumer's purchasing process. The challenge, ... ...More