Friday, April 6, 2012
  • Pampers Targets Hispanic Consumers

    Pampers feels it is important to recognize the 'cultural duality' Latino parents face -- celebrating the American experience, while preserving their cultural roots -- and find new and creative programming that meet their everyday needs," Pampers Brand Manager Felix Olmo tells Marketing Daily. ...Read the whole story

  • Pepsi Next Offers Internet 'Taste Test'

    The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page offers a zip code-based event locator), or through the online "taste test." ...Read the whole story

  • Gens X, Y Reshape Online, Mobile Shopping

    Overall, 47% of those in the survey agree that they are buying more online these days, up from 38% last year. And 65% say they are doing more online research beforehand to get the best prices. ...Read the whole story

  • Acura Backs Marvel's 'The Avengers'

    The automaker, which was in "Thor" last summer, is now the official vehicle of the "The Avengers." Acura is cross-promoting the movie with a national television campaign that starts next week, although the film opens in early May. ...Read the whole story

  • Brand Keys: Team Loyalty Transcends Win/Loss

    The firm's Sports Loyalty Index, which is intended to give professional sports teams fan loyalty rankings in their home and national markets, puts the Phillies on top of the five teams with the most loyal fans. ...Read the whole story

  • Warm Weather + Early Easter = Solid March Sales

    Nordstrom, for example, says its comparable-store sales jumped 8.6% in March, and at Saks, sales climbed 6.3%, fueled by a strong demand for women's apparel; fine jewelry; handbags; and men's accessories, shoes, and clothing. ...Read the whole story

  • Court Dismisses Happy Meals Suit Against McD's

    A San Francisco judge has dismissed a proposed class-action lawsuit aimed at stopping McDonald's from offering free toys with its Happy Meals in the state of California. ...Read the whole story

  • Sears To License Kenmore, Craftsman, DieHard

    Sears says it plans to license three of its biggest assets: The Kenmore, Craftsman, and Diehard brand names. Sears, which has been struggling with losses and declining sales, says it has tapped Leveraged Marketing Corporation of America to "identify, evaluate and manage licensing opportunities around the world." The Hoffman Estates, Ill.-based retailer, which also owns Kmart, says Kenmore is 99 years old brand; Craftsman, 85, and DieHard, 45. Last month, reports surfaced the Sears is looking to unload its Lands' End division. Sears lost $3.1 billion last year. ...Read the whole story

  • P&G Sues Private Label Dental Strip Maker
9 Metrics Every Company Should Use

As data and tools begin to converge, more and more marketers are building their ability to measure these key performance indicators and use them to make smarter decisions across the marketing organization. ...More