Lumia Takes Center Stage (On Easter Sunday?) by Thom Forbes

The Lumia is upon us. Microsoft, Nokia and AT&T -- three fading stalwarts looking to regain some ground on iOS and its devices -- have formally unleashed the Windows-based Nokia Lumia 900 with fanfare that includes "international superstar Nicki Minaj [bringing] a building in Times Square alive and [creating] one of the biggest LED displays ever seen," as the press release puts it. ...Read the whole story

  • research Pet Food Shoppers Continue To Buy Premium by Tanya Irwin

    Across all areas of the U.S. pet market, the net fallout from the recession has been greater market polarization, with healthy growth rates at the upper (pet specialty) and lower (strictly price-focused) ends of the market, and little growth in the middle, David Lummis, senior pet market analyst at Packaged Facts, tells Marketing Daily. ...Read the whole story

  • automotive Kia Keeps Burning Digital, TV Candles by Karl Greenberg

    Kia is staying busy juggling a lot of digital programs as well as television advertising and partnerships to keep consumers' eyes on the brand, and Millennials considering vehicles like Soul and Rio. ...Read the whole story

  • apparel Cotton Inc. Launches New Look by Sarah Mahoney

    The new effort is a tale of two cities, with Emmy Rossum, best known for her lead role in HBO's "Shameless," taking viewers on a ride through her native New York, from black-tie events to straphanging. ...Read the whole story

  • research General Mills Heads 'Most Reputable' Rankings by Karlene Lukovitz

    General Mills earned the #1 spot with a Pulse score of 83 (within an index of 0-100). After just missing the top 10 in 2010 and 2011, the company saw a significant, 6-point improvement in its score this year. ...Read the whole story

  • beverages Tree Top: The Difference Is Local by Karl Greenberg

    Is all apple juice created equal? Tree Top, a 52-year-old apple juice brand that has not run TV advertising for 30 years, is ready to make a point that Tree Top stands above the rest. ...Read the whole story

  • research Q&A: Size Matters: Why Large = Power by Sarah Mahoney

    "In our bagel experiment, the banner put people in a certain mindset of feeling powerful, or feeling powerless. Advertisers have more control over the implications about status than they realize." ...Read the whole story

  • how-to 5 Pinterest Tips for Hyperlocal Marketing by Tiffany Monhollon

    How can a local business get started on Pinterest? Share content from other brands and users that others will want to share. Build your network ... ...More

Follow MediaPost