Monday, April 9, 2012
  • Pet Food Shoppers Continue To Buy Premium

    Across all areas of the U.S. pet market, the net fallout from the recession has been greater market polarization, with healthy growth rates at the upper (pet specialty) and lower (strictly price-focused) ends of the market, and little growth in the middle, David Lummis, senior pet market analyst at Packaged Facts, tells Marketing Daily. ...Read the whole story

  • Kia Keeps Burning Digital, TV Candles

    Kia is staying busy juggling a lot of digital programs as well as television advertising and partnerships to keep consumers' eyes on the brand, and Millennials considering vehicles like Soul and Rio. ...Read the whole story

  • Cotton Inc. Launches New Look

    The new effort is a tale of two cities, with Emmy Rossum, best known for her lead role in HBO's "Shameless," taking viewers on a ride through her native New York, from black-tie events to straphanging. ...Read the whole story

  • General Mills Heads 'Most Reputable' Rankings

    General Mills earned the #1 spot with a Pulse score of 83 (within an index of 0-100). After just missing the top 10 in 2010 and 2011, the company saw a significant, 6-point improvement in its score this year. ...Read the whole story

  • Tree Top: The Difference Is Local

    Is all apple juice created equal? Tree Top, a 52-year-old apple juice brand that has not run TV advertising for 30 years, is ready to make a point that Tree Top stands above the rest. ...Read the whole story

  • Q&A: Size Matters: Why Large = Power

    "In our bagel experiment, the banner put people in a certain mindset of feeling powerful, or feeling powerless. Advertisers have more control over the implications about status than they realize." ...Read the whole story

    5 Pinterest Tips for Hyperlocal Marketing

    How can a local business get started on Pinterest? Share content from other brands and users that others will want to share. Build your network of customers, fans, employees, and like-minded businesses, and start following other ...More