Thursday, April 12, 2012
  • Intel Goes Inside The Music

    The program will explore six musical genres, showcasing each of their unique characteristics and how they're categorized by the Pandora's Music Genome Project ...Read the whole story

  • Profits Up At Levi Strauss On Lower Ad Spending

    Despite the squeeze of high cotton prices, Levi Strauss says its revenues rose 4% in the first quarter, to $1.17 billion. And net income zipped up 21% to $49 million, helped along by lower advertising costs. On a constant currency basis, sales rose 9% in the Americas, and 5% in the Asia-Pacific region, while falling 7% in Europe. ...Read the whole story

Making Digital Video Ads Work

Video solutions must bring together the best of television and digital to create a targeted, relevant, measurable, brand-safe advertising experience. Marketers must also better educate brands about the potential of video advertising.. ...More