Tuesday, April 17, 2012
  • Riunite Cultivates Wine Fans At NASCAR

    While NASCAR fans are a hugely fertile and loyal marketing target for innumerable products, including beer, one wouldn't necessarily associate them with being big wine lovers. But for Banfi's Riunite, that spelled an opportunity. ...Read the whole story

  • VW IPad App Touts The New Golf

    VW is firing up a U.S. promotion "Golf R Ultimate Fan Experience" for the 2012 version of the car, which it is calling its most powerful vehicle ever in the U.S. The program is also a way to get R fans to download the new VW Golf R iPad app. ...Read the whole story

  • Target's Earth Day Freebie: 1.5 Million Bags

    The Minneapolis-based retailer is partnering with an organization that promotes sustainable decisions by allowing people to earn rewards for actions like recycling and reducing water use, with two online gaming modules. ...Read the whole story

  • Western Union Launches Campaign, Evolves Brand

    Western Union is launching a new campaign with the goal of evolving the brand, which is best known as a communications company, to that of a leader in global payment services. The campaign includes a contest where one participant will be selected daily through June 17 and will win $1,000. ...Read the whole story

  • STP Is Back With The King

    Armored AutoGroup is preparing a campaign to reintroduce the brand. The company is launching a TV, digital, radio and event marketing campaign this week, via the San Francisco office of DDB. ...Read the whole story

  • AT&T Fuses Technology, Family For Mother's Day

    The Hispanic campaign features a Mother's Day-themed commercial in which a teenage boy uses his Nokia Lumia 900 phone to record a performance by Guatemalan singer Ricardo Arjona. ...Read the whole story

Are You Delivering Seamless Marketing?

Marketers who want consumers to interact with their brands in anything beyond a transactional manner must deliver on consumers' new "great expectations" and ask themselves if they are delivering the marketing equivalent of a "natural user ...More