June 3 - 6, 2024
Tuesday, April 17, 2012
Top of The News
Ford announced that it would be overhauling the Ford Mustang for its 50th anniversary quite a while ago but a story by the Wall Street Journal's Michael Ramsey yesterday has … Read the whole story
AIRLINESWhile NASCAR fans are a hugely fertile and loyal marketing target for innumerable products, including beer, one wouldn't necessarily associate them with being big … Read the whole story
- COMMENTARY
Marketers who want consumers to interact with their brands in anything beyond a transactional manner must deliver on consumers' new "great expectations" and ask … Read the whole story
AUTOMOTIVEVW is firing up a U.S. promotion "Golf R Ultimate Fan Experience" for the 2012 version of the car, which it is calling its … Read the whole story
RETAILThe Minneapolis-based retailer is partnering with an organization that promotes sustainable decisions by allowing people to earn rewards for actions like recycling and reducing … Read the whole story
FINANCIAL SERVICESWestern Union is launching a new campaign with the goal of evolving the brand, which is best known as a communications company, to that … Read the whole story
PACKAGED GOODSArmored AutoGroup is preparing a campaign to reintroduce the brand. The company is launching a TV, digital, radio and event marketing campaign this week, … Read the whole story
TELECOMThe Hispanic campaign features a Mother's Day-themed commercial in which a teenage boy uses his Nokia Lumia 900 phone to record a performance by … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
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