Ford announced that it would be overhauling the Ford Mustang for its 50th anniversary quite a while ago but a story by the Wall Street Journal's Michael Ramsey yesterday has the auto-punditocracy asking larger questions about what it all means, particularly to the Boomers who, it seems, revel in anything that reminds them that they once were young. (How else to explain a recent Newsweek commemorative issue on The Beatles that bring backs memories of Tiger Beat?) ...
While NASCAR fans are a hugely fertile and loyal marketing target for innumerable products, including beer, one wouldn't necessarily associate them with being big ... Read the whole story
Marketers who want consumers to interact with their brands in anything beyond a transactional manner must deliver on consumers' new "great expectations" and ask ... Read the whole story
VW is firing up a U.S. promotion "Golf R Ultimate Fan Experience" for the 2012 version of the car, which it is calling its ... Read the whole story
The Minneapolis-based retailer is partnering with an organization that promotes sustainable decisions by allowing people to earn rewards for actions like recycling and reducing ... Read the whole story
Western Union is launching a new campaign with the goal of evolving the brand, which is best known as a communications company, to that ... Read the whole story
Armored AutoGroup is preparing a campaign to reintroduce the brand. The company is launching a TV, digital, radio and event marketing campaign this week, ... Read the whole story