Tuesday, April 24, 2012
  • Q&A: Boosting ROI With Sweet Tweets

    Maximizing its social media budget has been as perplexing to Ben & Jerry's as it is to the next advertiser. Jay Curley, integrated marketing manager, tells us that using Twitter as an integral part of its sampling program has boosted its ROI. ...Read the whole story

  • Study: Global Digital Future Looks 'Blight'

    Half the sample worries that digital technology and multitasking are impairing our ability to think deeply and to concentrate on one task at a time. Around two-thirds believe society has become too shallow, focusing too much on things that don't really matter. ...Read the whole story

  • State Farm To Sponsor Billboard Latin Music Awards

    For the fourth consecutive year, State Farm is the title sponsor of the 2012 Billboard Latin Music Awards, according to Telemundo Media, which announced the deal on April 23. ...Read the whole story

  • Parents Find Use In Smartphones

    According to a survey of more than 2,200 adults by Harris Interactive on behalf of LG, more than half (57%) of all parents said they relied on their smartphone to keep them on track. ...Read the whole story

  • Godiva Launches Philanthropy Program

    To date, FEED Projects and the FEED Foundation have provided more than 60 million school meals to children living in 62 countries around the world through the UN World Food Programme school feeding program. ...Read the whole story

  • Ford Puts Spotlight On Escape, Gas Sippers

    New York is the biggest SUV market in the U.S. Say what? That's right, according to Erich Merkle, U.S. sales analyst for the Dearborn, Mich. automaker -- 11% of all SUVs are in greater metro New York. ...Read the whole story

Mobile Search - Understand Your Audience

Building content that is customized for search behavior on mobile devices is the key to success. This mobile-optimized experience will help both search engines and customers see the value you have to offer a mobile user, ...More