Apple Fells Estimates As iOS Sales Soar by Thom Forbes

New York Yankee radio announcer John Sterling is a master of that old Dale Carnegie saw of telling us what he'll tell us, telling us, and then telling us what he told us. Last night, he was telling us for the umpteenth time that shortstop Derek Jeter was a bona fide superstar who'd be a first-ballot Hall of Famer. All that talk about his slowing down was a fabrication of "the media," which "likes to build stars up so they can knock them down." ...Read the whole story

  • retail 24 Hour Fitness Gears Up For London Games by Karl Greenberg

    "Team 24 Hour Fitness" athletes will make appearances and be featured in a raft of digital and traditional marketing efforts leading up to and following the summer games. The company is also supporting 500 U.S. Olympic and Paralympic athletes. ...Read the whole story

  • beverages Trop50 Extends Products -- And 'Girlfriends' Campaign by Karlene Lukovitz

    PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new "Girlfriends"-themed TV spots starring "30 Rock"'s Jane Krakowski. ...Read the whole story

  • retail Organic Heats Up, Breaks $30 Billion Mark by Sarah Mahoney

    America's passion for all things organic is re-gathering steam: The Organic Trade Association says that sales of organic products rose 9.5% in 2011 to $31.5 billion, crossing the $30 billion mark for the first time. ...Read the whole story

  • research Few Know What They're Paying Google, Facebook by Aaron Baar

    It's official: Facebook and Google's privacy policies are more confusing than government and financial services documents. According to a survey released by branding firm Siegel + Gale, consumers -- after reviewing the privacy policies of both Google and Facebook -- could only correctly answer questions about the policy 36% of the time. ...Read the whole story

  • pharma Merck Launches Fertility Website, Awareness Effort by Tanya Irwin

    Merck and RESOLVE: The National Infertility Association remind couples that a "conversation with a specialist could be the start of something 'small.'" One in eight couples has difficulty in getting pregnant; this is meant to offer encouragement. ...Read the whole story

  • retail We Love Mom: Mother's Day Spending To Rise by Sarah Mahoney

    By far, the most common purchase is a greeting card, with 83% of the sample planning on buying one, followed by flowers, the choice of 66%, and some sort of pampering service, such as a spa day, a facial or a massage (58%). ...Read the whole story

  • packaged goods Zippo Rocks Out With New Campaign by Karl Greenberg

    The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort aims to boost sales and increase Zippo's social media presence and product awareness. ...Read the whole story

  • advice U.S. Marketers: Direct Dollars To Brazil by Scott Neuberger

    Savvy multinationals have begun shifting their direct marketing dollars into Brazilian reals in order to tap into Brazilians' rapidly increasing discretionary income -- a result ... ...More

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