Betsey Johnson Retail Tumbles; Brand Lands On Its Feet by Thom Forbes

No one is doing cartwheels at Betsey Johnson, LLC this morning. Most of its 63 retail stores will be closing in coming weeks and roughly 350 employees will lose their jobs after the licensee that operates the retail operation filed for Chapter 11 bankruptcy. Still, the seemingly irrepressible namesake and creative backbone of the enterprise is managing to put a neon front on a dreary backstory. ...Read the whole story

  • spirits Sauza Tequila 'Fireman' Video Heats Up YouTube by Karlene Lukovitz

    The video's real point is to get women to make a margarita recipe featuring Sauza Blue Tequila, as demonstrated by a hunky "fireman." (Actually, a hunky model playing a fireman, but the desired effect is the same.) ...Read the whole story

  • automotive Growing Interest In Auto Connectivity, Autonomy by Karl Greenberg

    The 2012 U.S. Automotive Emerging Technologies Study suggests that, while safety is still -- as it has historically been -- a dominant theme in what consumers want in a vehicle, the desire for technology that lets people be connected and productive is growing. ...Read the whole story

  • retail Gen Y Darling Bonobos Goes Brick-and-Mortar by Sarah Mahoney

    Bonobos, the cheeky online purveyor of khakis for young men who hate to shop, is jumping from virtual retail to physical. The company recently announced a partnership with Nordstrom, and is headed to Boston, to open its first Guideshop. ...Read the whole story

  • automotive GroundLink Appeals To Secret Agent Inside by Aaron Baar

    Car-service company GroundLink is looking to build national awareness by appealing to the secret agent that lives within every person who might use its service. "We all have a secret agent on the inside," says CMO Seth Lasser. ...Read the whole story

  • sports NBA Launches 7th NBA Nation Tour by Karl Greenberg

    The NBA is in its seventh season of its mobile grassroots basketball tour, NBA Nation. The event puts a basketball court at the center of an array of exhibits, activities, brand engagement kiosks, products and former NBA legends. ...Read the whole story

  • Scotts Miracle-Gro Greens Email Marketing Efforts by David Goetzl

    CAPTIVA ISLAND, Fla. -- Email marketers are constantly looking for more efficient ways to collect email addresses near the point of retail. The Scotts Miracle-Gro Co. recruited its store reps to help. ...Read the whole story

  • perspective Men In Beards, Women In Black by Kathy Oneto

    Today's marketers must consider the changing roles of men and women in the 21st century. Brands contribute to cultural development -- they have the opportunity ... ...More

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