• Sauza Tequila 'Fireman' Video Heats Up YouTube

    The video's real point is to get women to make a margarita recipe featuring Sauza Blue Tequila, as demonstrated by a hunky "fireman." (Actually, a hunky model playing a fireman, but the desired effect is the same.) ...Read the whole story

  • Growing Interest In Auto Connectivity, Autonomy

    The 2012 U.S. Automotive Emerging Technologies Study suggests that, while safety is still -- as it has historically been -- a dominant theme in what consumers want in a vehicle, the desire for technology that lets people be connected and productive is growing. ...Read the whole story

  • Gen Y Darling Bonobos Goes Brick-and-Mortar

    Bonobos, the cheeky online purveyor of khakis for young men who hate to shop, is jumping from virtual retail to physical. The company recently announced a partnership with Nordstrom, and is headed to Boston, to open its first Guideshop. ...Read the whole story

  • GroundLink Appeals To Secret Agent Inside

    Car-service company GroundLink is looking to build national awareness by appealing to the secret agent that lives within every person who might use its service. "We all have a secret agent on the inside," says CMO Seth Lasser. ...Read the whole story

  • NBA Launches 7th NBA Nation Tour

    The NBA is in its seventh season of its mobile grassroots basketball tour, NBA Nation. The event puts a basketball court at the center of an array of exhibits, activities, brand engagement kiosks, products and former NBA legends. ...Read the whole story

  • Scotts Miracle-Gro Greens Email Marketing Efforts

    CAPTIVA ISLAND, Fla. -- Email marketers are constantly looking for more efficient ways to collect email addresses near the point of retail. The Scotts Miracle-Gro Co. recruited its store reps to help. ...Read the whole story

  • Men In Beards, Women In Black

    Today's marketers must consider the changing roles of men and women in the 21st century. Brands contribute to cultural development -- they have the opportunity ... ...More

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