Friday, April 27, 2012
  • Sauza Tequila 'Fireman' Video Heats Up YouTube

    The video's real point is to get women to make a margarita recipe featuring Sauza Blue Tequila, as demonstrated by a hunky "fireman." (Actually, a hunky model playing a fireman, but the desired effect is the same.) ...Read the whole story

  • Growing Interest In Auto Connectivity, Autonomy

    The 2012 U.S. Automotive Emerging Technologies Study suggests that, while safety is still -- as it has historically been -- a dominant theme in what consumers want in a vehicle, the desire for technology that lets people be connected and productive is growing. ...Read the whole story

  • Gen Y Darling Bonobos Goes Brick-and-Mortar

    Bonobos, the cheeky online purveyor of khakis for young men who hate to shop, is jumping from virtual retail to physical. The company recently announced a partnership with Nordstrom, and is headed to Boston, to open its first Guideshop. ...Read the whole story

  • GroundLink Appeals To Secret Agent Inside

    Car-service company GroundLink is looking to build national awareness by appealing to the secret agent that lives within every person who might use its service. "We all have a secret agent on the inside," says CMO Seth Lasser. ...Read the whole story

  • NBA Launches 7th NBA Nation Tour

    The NBA is in its seventh season of its mobile grassroots basketball tour, NBA Nation. The event puts a basketball court at the center of an array of exhibits, activities, brand engagement kiosks, products and former NBA legends. ...Read the whole story

  • Scotts Miracle-Gro Greens Email Marketing Efforts

    CAPTIVA ISLAND, Fla. -- Email marketers are constantly looking for more efficient ways to collect email addresses near the point of retail. The Scotts Miracle-Gro Co. recruited its store reps to help. ...Read the whole story

  • Wooing Poor, Walmart Offers 'Pay With Cash' Option

    In its latest bid to offer more options for its "unbanked" customer base, Walmart says it plans to allow consumers to shop from a broad selection of online items, and then go to its stores and pay with cash. Walmart claims to be the first major retailer to offer online purchases without the need for a credit, debit or prepaid card. The Bentonville, Ark.-based chain says one in four U.S. households are either "unbanked," without any accounts or credit cards, or "underbanked," with limited options. Yet 81% percent of the unbanked and 63% have Internet access. At Walmart, which has ... ...Read the whole story

Men In Beards, Women In Black

Today's marketers must consider the changing roles of men and women in the 21st century. Brands contribute to cultural development -- they have the opportunity to help men and women figure out their new roles and ...More