No one is doing cartwheels at Betsey Johnson, LLC this morning. Most of its 63 retail stores will be closing in coming weeks and roughly 350 employees will lose their jobs after the licensee that operates the retail operation filed for Chapter 11 bankruptcy. Still, the seemingly irrepressible namesake and creative backbone of the enterprise is managing to put a neon front on a dreary backstory. ...
The video's real point is to get women to make a margarita recipe featuring Sauza Blue Tequila, as demonstrated by a hunky "fireman." (Actually, ... Read the whole story
Today's marketers must consider the changing roles of men and women in the 21st century. Brands contribute to cultural development -- they have the ... Read the whole story
The 2012 U.S. Automotive Emerging Technologies Study suggests that, while safety is still -- as it has historically been -- a dominant theme in ... Read the whole story
Bonobos, the cheeky online purveyor of khakis for young men who hate to shop, is jumping from virtual retail to physical. The company recently ... Read the whole story
Car-service company GroundLink is looking to build national awareness by appealing to the secret agent that lives within every person who might use its ... Read the whole story
The NBA is in its seventh season of its mobile grassroots basketball tour, NBA Nation. The event puts a basketball court at the center ... Read the whole story