Marketing Daily Issues for May 2012
Marketing Daily - Thursday, May 31, 2012
Take 'The Pitch,' Please
Top Marketers: Digital Integration Still A Struggle
Walmart Bashes Struggling Best Buy In Ads
The Globetrotters Get Big China Sponsorship
Platform Notwithstanding, Gaming Top Consumer Activity
Jeep Hits The Deck For USA Hoops
NYC Seeks Ban On Large, Sugary Drinks
Memphis Launches Billboard Campaign
Americans Spend More On Graduates
Wild Turkey Partners With Troops-Support Nonprofit
Kids Using Apps Frequently
RIM Fends Off The Obituary Writers
Marketing Daily - Wednesday, May 30, 2012
Where Brands Should Build Digital Nests
LG Focuses On Users In 3DTV Effort
Maidenform Uses Augmented Reality To Debut New Brand
Breeders' Cup Launches Integrated Campaign
Florida Campaign Dangles Tourism Packages
Sun Life Financial Partners With Boston Celtics
Freshness Reshaping Food Culture
Hanes Trumpets Tagless Undies
Calvin Klein Gets All Brooklyn
General Mills Acquires Brazilian Food Company
Bass Pro Shops Continues Summer Camp Effort
Chrysler Beheads Town & Country; Long Live The Crossover
Marketing Daily - Tuesday, May 29, 2012
Connecticut's Push: 'Revolutionary' In Multiple Ways
Halfway To Oblivion - Or Salvation?
High Airfare, Gas Prices Prompt More Staycations
Future-Proof Digital
'Why Vermont?' Beefs Up Mobile, Digital
Q&A: Philly Focuses On Parkway
No Time, Money For Vacay? Try 'Nearcay'
'MIB3' Heads For Black Ink With Chinese Aboard
Alfred J. Seaman, 99, Ex-4As, AEF Founding Chairman
Marketing Daily - Friday, May 25, 2012
Nissan's Schaffer Talks Races, Ride-and-Drives
Branding Is Not A Popularity Contest
Target Takes Shopkick App Nationwide
Skinnygirl In 'Drink Like a Lady' Campaign
Calif. Launches Mental Illness Social Media Campaign
Sales, Profits Up At Costco
Capri Sun: Big Pouch, Big Facebook Effort
United Airlines Launches Photo Contest With Nonprofit
McD's Shareholders Nix Obesity Study; Moderation Rules
Marketing Daily - Thursday, May 24, 2012
Fueling Positive Connections
For Stores, Tablets Trump Mobile
Coke Intros Celebrity Tumblr Themes
Humorous AAMCO Campaign Makes Engine Noises
Ford And Yahoo Home In On Electric Focus
Sales Increase, But 3DTV Excitement Lags
Pfizer Launches Lipitor Mobile App
General Mills To Cut About 850 Jobs Worldwide
Feds Probing Chipotle's Immigrant Hiring Disclosures
HP Embraces a Nimbler Future By Laying Off 27,000
Marketing Daily - Wednesday, May 23, 2012
American Eagle Ditching Its Kids' Concept
Thirsty? How About A Brees, Waltrip or K-Cho?
2012 EFFIE Award Preview: 'SPENT'
Listen To Your Customers' Tweets
BrandZ 2012 Top Global Brands: Highlights
Honda, IndyCar, Mario Andretti ... And You?
Giant Is Consumers' Favorite Grocery Store Brand
Odwalla Sponsors Gardenista.com Launch
Toyota Serves Up NASCAR Camry
Hello, Viewdini
American Eagle Ditching Its Kids' Concept
Honda Grabs Super Mario For Indy Push
Nissan Altima Turning A Corner
Bottled Water Consumption Up 4% In 2011
Amtrak Invites Train Stories For Contest
The Father Of Remote Zapping Passes At 96
Marketing Daily - Tuesday, May 22, 2012
NASCAR Inks First-Ever Deal With Twitter
2012 EFFIE Award Preview: 'Ikea Moving Day'
Engagement Strategies Bank Marketers Can't Ignore
Neuromarketing: How Men's, Women's Brains Differ
Dunkin' In First Product Launch Via Twitter
Imports Make TrueCar's Monthly Dean's List
Study: Small Target Means Big Success For CPG Intros
Barneys New York Revamps Web Site
Evian Launches Global Content Platform
Fresh & Easy To Test Online Groceries
Comcast Rolls Out X1
POM Loses FTC Ruling On Ads (But Says It Won)
Marketing Daily - Monday, May 21, 2012
2012 EFFIE Award Preview: HTC Sensation
AT&T Sings Facebook Fans' Praises
Nestle Waters' Resource Promises 'Electrolytenment'
Philadelphia Pulls Out The Stops For Art
VW Enlists Dave Matthews Band For Eco Promotion
Chevrolet Goes Skateboarding For Sonic
The Marketer's Bookshelf: 'Brand Real'; 'StoryBranding'; 'Flip the Switch'
Billboard Awards Feature Sony Tablets
Big Changes At GM Marketing
Hyundai Stays In The Game
Super Bowl Ads: Is GM Punting On Third Down?
Marketing Daily - Friday, May 18, 2012
Correction: Schwinn Strikes Deal With SocialVibe
Five Reasons To Pic And Roll
Walmart Beats Street
Bud Light Drawing Millennial Buzz
Campbell Names Kmiec To Head Digital, Social Marketing
Why Gen Y Loves Moosejaw's Marketing Madness
For Brand Extensions: Like With Like
Consumer Spending Lags Economic Uptick
Mobile Phone Sales Fall, Samsung Tops Nokia
On The Street: Wal-Mart's Up; Facebook's Out There
Marketing Daily - Thursday, May 17, 2012
Study: 96% Of Restaurant Items Exceed USDA's Recommendations
Activist Investor Could Put More Pressure On PepsiCo
Coca-Cola Tests Mid-Calorie Sprite, Fanta Versions
Nissan Is Back In Black (Spandex)
SF Giants Stars Tout Game Ratings
Schwinn Celebrates Lifetime Of Riding
Abercrombie & Fitch Profits Fall Sharply
Macy's Unfurls Brazilian Campaign
Subway To Screen Battleship Aboard Intrepid
Garfinkel Talks Classic Ads, Timeless Strategy
Skechers To Pay $40 Million To Settle FTC Claims Complaint
DirecTV To Offer Rural Broadband
Are You My Mother?
« Previous Entries