Supporters of a bill in California that would require marketers of foods that contain genetically engineered ingredients (GMOs) to state so on their labels delivered a petition yesterday with nearly a million signatures asking that a referendum on the issue be included on the ballot this November. The odds are good that it will be: There are nearly twice as many signatures as are required to force a vote. ...Read the whole story
The brand is promoting the tool -- billed as an "advertising agency" for bringing new flavors to families -- through paid integrations on "The Rachael Ray Show" throughout the summer. ...Read the whole story
"The core is feeding our passionate consumers -- enthusiasts who have a great affinity for our products," says Gene Reamer, adding that GM's muscle cars, Corvette and Camaro, are an obvious focus for branded merchandise. ...Read the whole story
For home improvement stores, spring fever usually drives one of the busiest sales periods of the year, as consumers flock to lawn care, garden projects, and the seasonal lure of sprucing up the homestead. ...Read the whole story
Automakers have been chasing the rabbit of youth for decades -- but have they been doing so at the expense of the demographic that actually buys most of the new cars and trucks sold in the U.S.? ...Read the whole story
With more people using smartphones while shopping for homes, Trulia is launching a mobile ad platform to help real estate agents reach in-market home buyers on their devices. Trulia Mobile Ads will allow agents to buy display advertising within a particular ZIP code to generate leads through a click-to-call feature. ...Read the whole story
It's the media/tech-savvy distinction that allows Obama to connect with young voters. On April 24, Obama was the guest-in-chief on "Late Night with Jimmy Fallon" ... ...More
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