Marketing Daily
Thursday, May 3, 2012
  • Lawry's Integrates 'Dinnertising' On Rachael Ray

    The brand is promoting the tool -- billed as an "advertising agency" for bringing new flavors to families -- through paid integrations on "The ... Read the whole story

  • Slow-Jamming Prez Is Height Of Cool

    It's the media/tech-savvy distinction that allows Obama to connect with young voters. On April 24, Obama was the guest-in-chief on "Late Night with Jimmy ... Read the whole story

  • GM Fuels Passion With Licensed Products

    "The core is feeding our passionate consumers -- enthusiasts who have a great affinity for our products," says Gene Reamer, adding that GM's muscle ... Read the whole story

  • Green-Grass Marketing: People Want It Faster, Stronger

    For home improvement stores, spring fever usually drives one of the busiest sales periods of the year, as consumers flock to lawn care, garden ... Read the whole story

  • AARP: Marketers Must Rethink Boomers

    Automakers have been chasing the rabbit of youth for decades -- but have they been doing so at the expense of the demographic that ... Read the whole story

  • Trulia Extends Realtor Ads To Mobile

    With more people using smartphones while shopping for homes, Trulia is launching a mobile ad platform to help real estate agents reach in-market home ... Read the whole story