Abbott Pleads Guilty To Misbranding; Will Pay $1.6 Billion by Thom Forbes

Abbott Laboratories became the latest drug company to swallow the bitter -- but evidently palatable -- pill of paying a huge fine for marketing a drug off label. All told, it will pay $1.6 billion in combined civil and criminal penalties and plead guilty to one criminal count of misdemeanor violation of the Food, Drug and Cosmetic Act for "misbranding" the drug Depakote. ...Read the whole story

  • automotive Nissan Expands GT Academy For 2012 by Karl Greenberg

    Gamers enter the real world, competing against each other in physical and psychological tests, and performance driving. Only one person "survives," and that lucky person will go on to be an actual race driver under the Nissan banner. ...Read the whole story

  • retail Sears Adds 'Outdoor Life' Men's Clothing by Sarah Mahoney

    The hunting and fishing duds are scheduled to arrive in stores in September. The line targets a "guy's guy" with clothes that include cotton flannel shirts, thermal crews, Henley shirts, hooded fleece zip jackets, and cotton canvas cargo pants. ...Read the whole story

  • awards Tide Pods Among First 'Hypeworthies' Winners by Karlene Lukovitz

    Winners in 13 categories were chosen by a panel of grocery industry and social media marketing experts. Judges used a combination of consumer votes, online buzz metrics, retail sales and repeat-buying performance data and more subjective factors. ...Read the whole story

  • automotive Q&A: Audi's Success Transcends Numbers by Karl Greenberg

    In the first segment of this two-part interview, Scott Keogh, VP of marketing, talks to "Marketing Daily" about how forthcoming products align with long-term strategy, and how the brand is benefiting from the current market. ...Read the whole story

  • telecom AT&T To Offer Home Security, Monitoring by Aaron Baar

    In a growing trend of telecommunications companies offering home security and automation services, AT&T on Monday announced plans to roll out a new home monitoring system called AT&T Digital Life. ...Read the whole story

  • Family-Friendly Ad Group Starts Print Campaign by Wayne Friedman

    Looking to push more family-friendly prime-time TV programming, the Alliance for Family Entertainment, backed by 23 major advertisers, is starting up a print advertising campaign this month to coincide with the TV network upfront presentations. The group will run a print ad "open letter" that states: "high quality, relevant family TV shows are proven winners with viewers, advertisers and the networks." ...Read the whole story

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