Tuesday, May 8, 2012
  • Nissan Expands GT Academy For 2012

    Gamers enter the real world, competing against each other in physical and psychological tests, and performance driving. Only one person "survives," and that lucky person will go on to be an actual race driver under the Nissan banner. ...Read the whole story

  • Sears Adds 'Outdoor Life' Men's Clothing

    The hunting and fishing duds are scheduled to arrive in stores in September. The line targets a "guy's guy" with clothes that include cotton flannel shirts, thermal crews, Henley shirts, hooded fleece zip jackets, and cotton canvas cargo pants. ...Read the whole story

  • Tide Pods Among First 'Hypeworthies' Winners

    Winners in 13 categories were chosen by a panel of grocery industry and social media marketing experts. Judges used a combination of consumer votes, online buzz metrics, retail sales and repeat-buying performance data and more subjective factors. ...Read the whole story

  • Q&A: Audi's Success Transcends Numbers

    In the first segment of this two-part interview, Scott Keogh, VP of marketing, talks to "Marketing Daily" about how forthcoming products align with long-term strategy, and how the brand is benefiting from the current market. ...Read the whole story

  • AT&T To Offer Home Security, Monitoring

    In a growing trend of telecommunications companies offering home security and automation services, AT&T on Monday announced plans to roll out a new home monitoring system called AT&T Digital Life. ...Read the whole story

  • Family-Friendly Ad Group Starts Print Campaign

    Looking to push more family-friendly prime-time TV programming, the Alliance for Family Entertainment, backed by 23 major advertisers, is starting up a print advertising campaign this month to coincide with the TV network upfront presentations. The group will run a print ad "open letter" that states: "high quality, relevant family TV shows are proven winners with viewers, advertisers and the networks." ...Read the whole story

5 Steps to Success on the "Second Screen"

Smart marketers are investing in social ads to get their messages heard above the noise of a TV show or live event. To ensure success on the second screen, marketers should time their flight to the ...More