Wednesday, May 9, 2012
  • Shopper Marketing: Mobile Up, Daily Deals Struggling

    In a new analysis of the 17 digital tools most used in shopper mar keting, Forrester finds that many of the most-buzzed about -- including social networking, daily deal sites and QR codes -- are struggling in earn their share of spending ...Read the whole story

  • Kotex Natural Balance Takes On Cliches

    Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a series of online videos extending an integrated effort that launched in February. ...Read the whole story

  • Birds Eye Commits $6M To Kids' 'GenVeg' Effort

    The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-year commitment to increasing kids' vegetable consumption by engaging them through kid-friendly marketing and using their input to create new vegetable products. ...Read the whole story

  • Lipton, 'Lady A' Share Positivity

    It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the positivity of the band's persona with that of the drink. ...Read the whole story

  • Mike's Launches Multimillion-Dollar Effort

    "What I love about this partnership with LivingSocial is that it combines real life and social media in a very meaningful way for Mike's consumers," Andy Horrow, chief marketing officer of Chicago-based Mike's Hard Lemonade. tells "Marketing Daily." ...Read the whole story

  • Industry, IOM Again Tangle Over Obesity Policy

    The Institute of Medicine today released a report concluding that taking far-reaching steps -- such as changing farming policies, zoning laws and possibly instituting a tax on sugary sodas - are necessary to tackle the obesity crisis. ...Read the whole story

  • Q&A: Audi Focuses On Digital For Halo Vehicles

    Audi of America this year is focusing marketing efforts less on high-volume cars like A4 and A5, and more on lower-volume vehicles like the Allroad, which the automaker brought back to the U.S. this year after a long hiatus. ...Read the whole story

Culture Fosters Innovation

Innovation is the name of the game in many industries, certainly in all of those that we recruit for. Innovation fosters new products, new categories and new consumerism -- which leads to what we are all ...More