In this "what-have-you-done-for-me-lately" world of ours, the headlines tell us that Wall Street is "disappointed" with Wendy's first-quarter results, the company is scaling back on its expectations for this "transition year," its "W" cheeseburger promotion offered too steep a discount -- cannibalizing sales of pricier menu items -- and its marketing was self-admittedly weaker that its competitors. ...
In a new analysis of the 17 digital tools most used in shopper mar keting, Forrester finds that many of the most-buzzed about -- ... Read the whole story
Innovation is the name of the game in many industries, certainly in all of those that we recruit for. Innovation fosters new products, new ... Read the whole story
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a ... Read the whole story
The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-year commitment to increasing kids' vegetable consumption by engaging them through kid-friendly marketing ... Read the whole story
It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the ... Read the whole story
"What I love about this partnership with LivingSocial is that it combines real life and social media in a very meaningful way for Mike's ... Read the whole story
The Institute of Medicine today released a report concluding that taking far-reaching steps -- such as changing farming policies, zoning laws and possibly instituting ... Read the whole story