Thursday, May 10, 2012
  • Crystal Cruises Launches iPhone App

    Crystal Cruises is launching an iPhone app to help travelers share customer postcard images of their journeys via social media, email and even traditional U.S. Postal Service mail.The app incorporates the personalized memoir look and feel of the line's recently launched "Begin a New Story" brand campaign. "The Storyteller" photo-customization app is available for free download from iTunes. ...Read the whole story

  • Shopper Engagement: To Touch Is To Buy

    A new study from the Point of Purchase Advertising International reveals that 76% of all grocery purchasing decisions are being made in stores. That represents an all-time high, the trade group says. ...Read the whole story

  • Odwalla Taps Into 'Goodness' Mojo

    The effort, taglined "Goodness Grows Here," includes a Web site redesign, Facebook page features highlighting good works as well as brand goodness/benefits, an email campaign, marketing partnerships and paid online and traditional media. ...Read the whole story

  • Cadillac CUE To Make Console IPad-Like

    The automaker says the CUE center screen and control panel represent the first automotive use of capacitive touch that brings in familiar multi-touch gestures. The system pairs with up to 10 mobile devices. ...Read the whole story

  • ANA Looks At Global Agency Compensation

    A big divergence from the U.S. is that while no one said they use only traditional commissions to compensate their global agencies, 37% of those outside the U.S. said they combine fees with commissions. In the U.S. only 6% of global marketers do so. ...Read the whole story

  • Women Stop At Nothing To Go Online

    "TMI" or not, certain brands will be delighted to learn that one in five moms (born between 1977 and 1994) admit to consuming media in the bathroom. Whether they're checking Facebook, streaming TV or reading magazines, it's clear that moms are developing entirely new relationships with media -- and increasingly relying on their smartphones to do it. ...Read the whole story

  • Macy's Introducing Nicole Richie Collection

    Macy's is planning a special apparel collection with Nicole Richie. The limited-edition line is scheduled to be available in 100 Macy's stores and at in September. ...Read the whole story

  • IVillage Offering Free Cards For Mom

    To promote the "What My Mom Taught Me" theme happening across iVillage's site this month, the online community is offering its users a free Mother's Day card from mobile greeting provider Sincerely, along with a Mother's Day sweepstakes. Users can create and ship printed greeting cards from their iPhone, iPad or Android, as well enter to win $1,000 from its "Thanks, mom!" sweepstakes. The site is owned by NBC Universal Women & Lifestyle Entertainment Networks Group. ...Read the whole story

Turning Dead Ideas Into Growth Platforms

A company's inventory of dead and discarded ideas can become a source of new opportunities. Looking at clusters of ideas -- linked by similar benefits and dependencies --can result in rich, diversified, and durable growth platfo ...More