Vidal Sassoon Put 'Ooh, La, La' Into Hairstyling, Fashion by Thom Forbes

Vidal Sassoon -- the man and the brand -- is one of those names that immediately evokes images from the lost decades. The first that comes to my mind is Mia Farrow and the haircut he gave her for "Rosemary's Baby." The second is of a simple but stylish shampoo bottle (originally brown, no less). The third is of his raffish pitches in television commercials: "If you don't look good, we don't look good." He was an embodiment of hip Carnaby Street in the era of hippie sensibility, and beyond. ...Read the whole story

  • travel Crystal Cruises Launches iPhone App by Tanya Irwin

    Crystal Cruises is launching an iPhone app to help travelers share customer postcard images of their journeys via social media, email and even traditional U.S. Postal Service mail.The app incorporates the personalized memoir look and feel of the line's recently launched "Begin a New Story" brand campaign. "The Storyteller" photo-customization app is available for free download from iTunes. ...Read the whole story

  • retail Shopper Engagement: To Touch Is To Buy by Sarah Mahoney

    A new study from the Point of Purchase Advertising International reveals that 76% of all grocery purchasing decisions are being made in stores. That represents an all-time high, the trade group says. ...Read the whole story

  • food and beverages Odwalla Taps Into 'Goodness' Mojo by Karlene Lukovitz

    The effort, taglined "Goodness Grows Here," includes a Web site redesign, Facebook page features highlighting good works as well as brand goodness/benefits, an email campaign, marketing partnerships and paid online and traditional media. ...Read the whole story

  • automotive Cadillac CUE To Make Console IPad-Like by Karl Greenberg

    The automaker says the CUE center screen and control panel represent the first automotive use of capacitive touch that brings in familiar multi-touch gestures. The system pairs with up to 10 mobile devices. ...Read the whole story

  • research ANA Looks At Global Agency Compensation by Karl Greenberg

    A big divergence from the U.S. is that while no one said they use only traditional commissions to compensate their global agencies, 37% of those outside the U.S. said they combine fees with commissions. In the U.S. only 6% of global marketers do so. ...Read the whole story

  • Women Stop At Nothing To Go Online by Gavin O'Malley

    "TMI" or not, certain brands will be delighted to learn that one in five moms (born between 1977 and 1994) admit to consuming media in the bathroom. Whether they're checking Facebook, streaming TV or reading magazines, it's clear that moms are developing entirely new relationships with media -- and increasingly relying on their smartphones to do it. ...Read the whole story

  • insight Turning Dead Ideas Into Growth Platforms by David Warren

    A company's inventory of dead and discarded ideas can become a source of new opportunities. Looking at clusters of ideas -- linked by similar benefits ... ...More

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