Thompson: A Cautionary Tale About 'The Brand Called You' by Thom Forbes

Personal Branding has been around since at least forever -- how else to entice that mate back to the cave? -- but Tom Peters famously put a concept on it for the business world in a "Fast Company" piece he wrote in 1997 titled "The Brand Called You." Well, the brand called Scott Thompson has left the battered brand called Yahoo in a slightly more tattered state than he found it after departing yesterday following a firestorm over a resume claim that his bachelor's degree from Stonehill College in Easton, Mass., was in computer science as well as accounting. ...Read the whole story

  • food Athenos: Yiayia's Back ...This Time For Feta by Karlene Lukovitz

    After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiayia is back to give her stamp of approval to Athenos feta cheese (while, of course, disapproving of everything else). ...Read the whole story

  • hospitality Viceroy Hotels Debuts New Web Site, Pinterest Page by Tanya Irwin

    Viceroy Hotel Group's newly redesigned Web site includes a tablet-friendly design and layout as well as a streamlined booking experience. In conjunction with the Web site, the company also is launching a Viceroy Hotel Group Pinterest page. ...Read the whole story

  • automotive Designer Dehner Talks Dodge Dart by Karl Greenberg

    When the 2013 Dodge Dart arrives in a few weeks, it is bringing along a carload of interior and exterior designers who have tried to re-engineer Fiat S.p.A.'s Alfa Romeo Giulietta for the U.S. market. ...Read the whole story

  • electronics Samsung Videos Highlight Quality Of Memory by Aaron Baar

    Samsung makes the memory that goes inside many of those devices as well, and the company is looking to tell consumers about it for the first time with a new digital marketing campaign. ...Read the whole story

  • retail Total Beauty Starts Premium Sampling Program by Sarah Mahoney

    Marketing in the beauty business has long been fueled by sampling, with brands handing out itty-bitty products to skeptical women. Total Beauty Media Group, a large online beauty publisher, is getting in the game, charging $15 for a selection of high-end samples. ...Read the whole story

  • research Study: Mix 'n' Match Ads For Affluents by Karl Greenberg

    Research firm Ipsos Mendelsohn has taken a look at its own data from last year's media study of affluent consumers, and applied it to the question of endemic and non-endemic advertising. The resulting 2012 white paper finds validity in so-called non-endemic advertising. ...Read the whole story

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