Everybody's Weighing In On 'The Weight Of The Nation' by Thom Forbes

There seems to be a general consensus that Americans eat too much and don't get enough exercise. Most people agree that obesity among children and adults has reached crises proportions. That's where the agreement ends. What to do about the situation -- if anything -- has become as controversial as those other three topics that mother told you not to discuss -- sex, politics and religion, of course -- if you just want to get along with your neighbors."The Weight of the Nation," an HBO documentary that launched last night with Parts 1 and 2 and will continue tonight with Parts 3 and 4, has drawn a lot of commentary even in the weeks before it hit the air. ...Read the whole story

  • beverages Amstel Light Urges Consumers To 'Savor Complexity' by Tanya Irwin

    Amstel Light's new ad campaign, "Savor Complexity," highlights the complexities of simple items. Consumers are encouraged to consider and appreciate things such as the burger, pigeon, dartboard, umbrella and ping pong. ...Read the whole story

  • automotive BMW Touts Ultimate Service In Campaign by Karl Greenberg

    The campaign shows fictive customers in humorous ads where they do not believe a service advisor when told their maintenance is no cost, and mistakenly think they are being given special treatment. ...Read the whole story

  • retail Target's Little Shop Of Surprises by Sarah Mahoney

    Just as it's rolling out its first phase of The Shops at Target, the retailer has unveiled the lineup up for its next round of specialty stores-within-its-stores: This fall, it will introduce four boutiques for a limited engagement at all its stores. ...Read the whole story

  • automotive Ford Goes Further With Consideration by Karl Greenberg

    There's been a lot of talk -- both positive and negative -- about Ford Motors' new ad campaign "Go Further," not so much because it represents a change from "Drive One" (both are via AOR WPP's Team Detroit) but because the launch campaign actually doesn't mention Ford at all. ...Read the whole story

  • transportation Mobile Mini Takes To TV by Aaron Baar

    Taking advantage of the planning many consumers may be putting into packing up a house or dorm room for new adventures, Mobile Mini touts its new long-distance moving and storage services for consumers in a television advertising campaign, a first for the brand. ...Read the whole story

  • food and beverages Consumer Group: FDA Should Squelch NuVal Ratings by Karlene Lukovitz

    National Consumers League (NCL), a nonprofit consumer group, has sent a complaint to the Food and Drug Administration, arguing that the NuVal nutritional ranking system is "misleading" and ought to be scrapped. ...Read the whole story

  • how-to Diversify Your Online Marketing: 10 Steps by Tamara Weintraub

    As online consumption grows and channels multiply, your local business must incorporate a wide variety of online tactics to reach consumers in the many places ... ...More

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