Tuesday, May 15, 2012
  • Amstel Light Urges Consumers To 'Savor Complexity'

    Amstel Light's new ad campaign, "Savor Complexity," highlights the complexities of simple items. Consumers are encouraged to consider and appreciate things such as the burger, pigeon, dartboard, umbrella and ping pong. ...Read the whole story

  • BMW Touts Ultimate Service In Campaign

    The campaign shows fictive customers in humorous ads where they do not believe a service advisor when told their maintenance is no cost, and mistakenly think they are being given special treatment. ...Read the whole story

  • Target's Little Shop Of Surprises

    Just as it's rolling out its first phase of The Shops at Target, the retailer has unveiled the lineup up for its next round of specialty stores-within-its-stores: This fall, it will introduce four boutiques for a limited engagement at all its stores. ...Read the whole story

  • Ford Goes Further With Consideration

    There's been a lot of talk -- both positive and negative -- about Ford Motors' new ad campaign "Go Further," not so much because it represents a change from "Drive One" (both are via AOR WPP's Team Detroit) but because the launch campaign actually doesn't mention Ford at all. ...Read the whole story

  • Mobile Mini Takes To TV

    Taking advantage of the planning many consumers may be putting into packing up a house or dorm room for new adventures, Mobile Mini touts its new long-distance moving and storage services for consumers in a television advertising campaign, a first for the brand. ...Read the whole story

  • Consumer Group: FDA Should Squelch NuVal Ratings

    National Consumers League (NCL), a nonprofit consumer group, has sent a complaint to the Food and Drug Administration, arguing that the NuVal nutritional ranking system is "misleading" and ought to be scrapped. ...Read the whole story

Diversify Your Online Marketing: 10 Steps

As online consumption grows and channels multiply, your local business must incorporate a wide variety of online tactics to reach consumers in the many places they search, surf, and socialize online. Here are 10 easy ways ...More