Thursday, May 17, 2012
  • Nissan Is Back In Black (Spandex)

    Nissan is back for the second year as automotive sponsor of the Amgen Tour of California. It's the U.S. version of the Tour de France, but you likely haven't heard of it unless you follow bicycle racing as closely as Europeans do. Nissan hopes to pique our interest with an assist from NBC Sports, which will broadcast it live. ...Read the whole story

  • Schwinn Celebrates Lifetime Of Riding

    Two years after moving away from a broadcast-based marketing plan, Schwinn is looking to reach consumers through the Internet. Schwinn has struck deals with media outlets such as SocialVibe.com (where it has created a custom bike finder) and content sponsorship on USMagazine.com ("Ride into Summer") and Buzzfeed.com (including articles on topics such as the best biking cities in the U.S. and biking innovations) ...Read the whole story

  • Macy's Unfurls Brazilian Campaign

    Macy's is taking the wraps off its "Brasil: A Magical Journey" with an advertising and digital extravaganza, including augmented-reality shopping apps and a fund-raising effort that will benefit the Amazon rainforests. ...Read the whole story

  • Garfinkel Talks Classic Ads, Timeless Strategy

    Lee Garfinkel, who had been chief creative officer at Euro RSCG for a little over a year, has been doing automobile ads in one form or another since the 1970s. He worked on Subaru before the suckers mooned. He was at Mercedes-Benz when Mercedes was trying to get a new voice in the 90s, worked Volvo and helped Cadillac break through when the company launched the first-generation CTS sedan around 2003. ...Read the whole story

  • Skechers To Pay $40 Million To Settle FTC Claims Complaint

    Skechers USA, Inc. has agreed to pay $40 million to settle Federal Trade Commission charges that the company deceived consumers by making unsubstantiated claims in its advertising that its Shape-ups footgear would help people lose weight and strengthen and tone their buttocks, leg and abdominal muscles. ...Read the whole story

Are You My Mother?

For the months leading up to Mother's Day, my job as a casting director is to find the perfect "mom" -- or at least the advertising version of our moms. How do you direct someone to ...More