On The Street: Wal-Mart's Up; Facebook's Out There by Thom Forbes

The bribery investigations at Wal-Mart headquarters may be widening, as the "New York Times" reports, but the results at Walmarts' stores certainly cheered up executives in the C suites and boardroom yesterday. Profits rose 10.1%, beating analyst's estimates. They credited its low-price promotions with luring "thrifty shoppers back into its U.S. stores," as Shan Li puts in the "Los Angeles Times." ...Read the whole story

  • beverages Bud Light Drawing Millennial Buzz by Karlene Lukovitz

    Bud Light is generating positive social/online buzz among Millennials, according to recent data from YouGov BrandIndex. The brand was the only one of the three domestic light-beer megabrands to garner more positive than negative perception feedback during the period. ...Read the whole story

  • retail Why Gen Y Loves Moosejaw's Marketing Madness by Sarah Mahoney

    At outdoor retailer Moosejaw, marketing madness is taken pretty seriously. Gary Wohlfeill, creative director, tells "Marketing Daily" how staying true to its irreverent brand persona has helped make it a cult favorite with Millennials. ...Read the whole story

  • research For Brand Extensions: Like With Like by Karl Greenberg

    When it comes to getting consumers to consider buying a product that constitutes an extension of the core brand, the (perceived) quality of that brand matters a lot more than the fit between the heritage products it's known for and the extension. That's an important point for marketers to keep in mind when, say, a sunblock brand is mulling a line of sunglasses, according to Kelly Goldsmith, assistant professor of marketing at Northwestern University's Kellogg School of Management. ...Read the whole story

  • research Consumer Spending Lags Economic Uptick by Aaron Baar

    The economy may be showing signs of life, but consumer spending on all but the essentials is still lagging. According to a new survey conducted by Empathica Inc. of more than 6,500 U.S. consumers, many plan to cut spending across every discretionary spending category, while maintaining spending on essentials such as gas, groceries and pharmaceuticals. ...Read the whole story

  • technology Mobile Phone Sales Fall, Samsung Tops Nokia by Mark Walsh

    Sales of mobile phones to end users declined in the first quarter for the first time in three years as a result of slowing demand in the Asia-Pacific region. Total worldwide sales reached 419.1 million units -- a 2% drop from the first quarter of 2011, according to Gartner. Samsung became the world's top manufacturer during the quarter, ending Nokia's 14-year reign as No. 1. ...Read the whole story

  • my turn Five Reasons To Pic And Roll by Drew Neisser

    In social media, pictures are becoming a decisive way to gain competitive advantage, freeing up marketers to tell their stories without a thousand words. The ... ...More

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