POM Loses FTC Ruling On Ads (But Says It Won) by Thom Forbes

It's a POM Wonderful life when you look at things though your own garnet-colored packaging. ...Read the whole story

  • sports NASCAR Inks First-Ever Deal With Twitter by Karl Greenberg

    If Twitter and NASCAR go together like rubber and asphalt, it's partly because every race features every NASCAR team, so every diehard fan who can't actually be present at, say, Pocono Speedway wants the experience of being there. ...Read the whole story

  • research Neuromarketing: How Men's, Women's Brains Differ by Sarah Mahoney

    The CEO of Nielsen NeuroFocus, a Berkeley, Calif.-based neuroscience research company acquired by Nielsen last year, tells "Marketing Daily" what companies should know about gender differences in the brain. ...Read the whole story

  • restaurants Dunkin' In First Product Launch Via Twitter by Karlene Lukovitz

    From May 21 through May 24, Dunkin' is running a "Mocha MaDDness Twitter Sweepstakes" to pre-promote its new Mocha K-Cup packs, which will be available for purchase for a limited time starting in June, at Dunkin' restaurant locations. ...Read the whole story

  • automotive Imports Make TrueCar's Monthly Dean's List by Karl Greenberg

    BMW, Subaru, and Jaguar/Land Rover can skip their homework today and go out and play. They had the best grades in class. Staying in school for detention are Mazda, Suzuki, and Volvo. So says the forecasting site, TrueCar.com. ...Read the whole story

  • research Study: Small Target Means Big Success For CPG Intros by Aaron Baar

    CPG marketers looking to introduce a new product or line extension might do well to look beyond reaching the average consumer and instead target a smaller audience of heavy category or brand users. ...Read the whole story

  • retail Barneys New York Revamps Web Site by Tanya Irwin

    The new Barneys New York Web site allows customers to share their favorite items across multiple social media platforms such as Facebook, Twitter, The Fancy, and Pinterest. The luxury specialty retailer is highlighting the favorite items of several celebrities, including fashion designers Mary-Kate and Ashley Olsen. ...Read the whole story

  • beverages Evian Launches Global Content Platform by Karlene Lukovitz

    The site, subtitled "Awaken your sense of wonder," seeks to promote on a daily basis Evian's "vision of youth" -- meaning "living young" by nurturing that sense of wonder and other "positive values of youthfulness" -- by being a hub for inspiring content. ...Read the whole story

advice Engagement Strategies Bank Marketers Can't Ignore by Martha Bush

Bank marketing today has lost much of its early competitive edge as other industries have surpassed it with their use of marketing technology and analytics. ... ...More

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