The Father Of Remote Zapping Passes At 96 by Thom Forbes

The inventor of one of the most deceptively pernicious devices known to consumers -- and the advertisers who love them -- has passed away. ...Read the whole story

  • Thirsty? How About A Brees, Waltrip or K-Cho? by Aaron Baar

    "We're purposely being a little tongue-in-cheek," says Brett Hartmann, brand manager for Kraft-owned Country Time. "We thought it would be fun to enlist some other big name celebrities to see if we can come up with a new nickname." ...Read the whole story

  • research BrandZ 2012 Top Global Brands: Highlights by Karlene Lukovitz

    IBM's 15% value growth enabled it to surpass Google for the #2 spot this year. Facebook, with a 74% jump in brand value this year alone, showed the fastest rise in the value rankings (it's now at #19, with a $33.2 billion value, versus #35 last year). ...Read the whole story

  • Giant Is Consumers' Favorite Grocery Store Brand by Sarah Mahoney

    While other chains may beat it on price, Giant Food is still consumers' overall favorite grocery store, according to a new ranking from Market Force Information. The research, based on 6,400 shoppers around the U.S., put ShopRite in second place. ...Read the whole story

  • automotive Honda, IndyCar, Mario Andretti ... And You? by Karl Greenberg

    The company is tying a campaign about its racing mojo with the upcoming Indianapolis 500 race by extending a campaign, via RPA, Honda's agency of record, that began two years ago. The effort is called the "Fastest Seat In Sports." ...Read the whole story

  • travel Amtrak Invites Train Stories For Contest by Tanya Irwin

    In honor of the fifth anniversary of National Train Day, Amtrak is hosting an online contest inviting train fans to share their travel experiences. The "See More On A Train" online contest runs through May 29. ...Read the whole story

  • beverages Bottled Water Consumption Up 4% In 2011 by Karlene Lukovitz

    After declines during the recessionary years of 2008 and 2009, U.S. bottled water consumption had its second year of growth in 2011, according to Beverage Marketing Corporation's annual analysis of the market. ...Read the whole story

  • automotive Nissan Altima Turning A Corner by Karl Greenberg

    Jon Brancheau, VP marketing at Nissan's Franklin, Tenn.-based U.S. division, says the campaign -- the biggest ever for the car -- will talk about technical advances, touting the car as a premium experience in an affordable package. ...Read the whole story

  • insight 2012 EFFIE Award Preview: 'SPENT' by Gail Marie

    Players start with $1,000 and make the decisions needed to reach the end of the month with something still left in your pocket. Sounds easy, ... ...More

insights Listen To Your Customers' Tweets by Ed Abrams>, <Author: Gary Kielich

Attracting new customers -- or keeping the ones you have -- may be one Tweet or Facebook comment away. Your next big idea to grow ... ...More

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