HP Embraces a Nimbler Future By Laying Off 27,000 by Thom Forbes

After having had a good look at the rambling enterprise she acquired last September -- sort of a corporate McMansion emblematic of a bygone era of build-it-big-and-gaudy -- CEO Meg Whitman is slashing the household staff and recognizing the obvious. ...Read the whole story

  • retail For Stores, Tablets Trump Mobile by Sarah Mahoney

    Americans are crazy about shopping on tablets, and a new study reports that 49% of retailers say tablet shoppers spend more per order. And tablets now account for 3.2% of Web sales, compared with just 1.5% for smartphone sales. ...Read the whole story

  • beverages Coke Intros Celebrity Tumblr Themes by Karlene Lukovitz

    Each celebrity worked directly with Coca-Cola North America and digital agency 360i to provide input on their themes, including design elements and content. 360i handles digital design, strategy and community management for Coca-Cola. ...Read the whole story

  • automotive Humorous AAMCO Campaign Makes Engine Noises by Karl Greenberg

    Says Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You,"] and this is the perfect next-generation ad." He says the "Trust" campaign reflects the importance of the issue based on consumer research. ...Read the whole story

  • automotive Ford And Yahoo Home In On Electric Focus by Karl Greenberg

    Ford is launching its first electric car solely online, and solely on Yahoo Screen's custom content online program, "Plugged-In." The program, launching May 29, features people like David Arquette and Adrian Grenier, and the cities in which they live. ...Read the whole story

  • technology Sales Increase, But 3DTV Excitement Lags by Aaron Baar

    According to The NPD Group, 3DTV unit sales increased 74% and revenues increased 64% in the first quarter of 2012 compared with the same period last year. They accounted for 11% of all flat-panel TV sales during the quarter. ...Read the whole story

  • pharma Pfizer Launches Lipitor Mobile App by Tanya Irwin

    Pfizer Inc. is launching an app tied to its Lipitor prescription medication, marking the first time Pfizer has released a consumer mobile app for a prescription product in the U.S. The app is tied in to Meredith Corp.'s "EatingWell" magazine. ...Read the whole story

  • insight Fueling Positive Connections by Eric Zeitoun

    The positive connections that brands forge have the potential to turn every consumer into a brand ambassador. As you push your brands into the future, ... ...More

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