In his run-up to the McDonald's annual meeting, which was held in Oak Brook, Ill., yesterday, USA Today's Bruce Horovitz pointed out that there is still a big "to-do" list for incoming CEO Don Thompson, 48, who on July 1 takes over from Jim Skinner, 67, who guided McDonald's "through one of its most successful, yet change-embracing, periods." ...Read the whole story
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automotive
Nissan's Schaffer Talks Races, Ride-and-Drives
Jay Schaffer, Nissan North America's promotions manager, talks to Marketing Daily about the race, the company's hiring of local-market event and marketing consultants (dubbed Nissan Next Launch Managers), and a road show called Nissan Next. ...Read the whole story
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retail
Target Takes Shopkick App Nationwide
Target says it is taking its relationship with Shopkick national, and will now accept the app at all its stores. Shopkick allows users to earn points as they shop, redeeming them for rewards and discounts at participating stores nationwide. ...Read the whole story
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spirits
Skinnygirl In 'Drink Like a Lady' Campaign
Women "know what they want...and the art of socializing should be on their own terms," says Skinnygirls Cocktails founder Bethenny Frankel. Both the brand and the new campaign are about "reinventing the art of cocktailing," she adds. ...Read the whole story
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health
Calif. Launches Mental Illness Social Media Campaign
The campaign aims to dispel the misconceptions many Californians have about people living with mental illness, since misunderstandings and misconceptions can prevent people from getting help. ...Read the whole story
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perspective
Branding Is Not A Popularity Contest
Social media is revolutionizing the way that brands and consumers interact. Marketers should be investing in new and better ways to listen, share, co-create and ... ...More
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