Marketing Daily
Friday, May 25, 2012
  • Nissan's Schaffer Talks Races, Ride-and-Drives

    Jay Schaffer, Nissan North America's promotions manager, talks to Marketing Daily about the race, the company's hiring of local-market event and marketing consultants (dubbed ... Read the whole story

  • Branding Is Not A Popularity Contest

    Social media is revolutionizing the way that brands and consumers interact. Marketers should be investing in new and better ways to listen, share, co-create ... Read the whole story

  • Target Takes Shopkick App Nationwide

    Target says it is taking its relationship with Shopkick national, and will now accept the app at all its stores. Shopkick allows users to ... Read the whole story

  • Skinnygirl In 'Drink Like a Lady' Campaign

    Women "know what they want...and the art of socializing should be on their own terms," says Skinnygirls Cocktails founder Bethenny Frankel. Both the brand ... Read the whole story

  • Calif. Launches Mental Illness Social Media Campaign

    The campaign aims to dispel the misconceptions many Californians have about people living with mental illness, since misunderstandings and misconceptions can prevent people from ... Read the whole story