Friday, May 25, 2012
  • Sales, Profits Up At Costco

    Costco says sales for its fiscal quarter gained 8% to $21.85 billion, up from $20.19 billion last year, including a 5% rise in same-store sales. And net income for the quarter jumped to $386 million, compared with $324 million in the same period last year. The results came in above analysts' expectations. ...Read the whole story

  • Capri Sun: Big Pouch, Big Facebook Effort

    Kraft Foods' Capri Sun is using an ambitious Facebook campaign to intro its new, limited-time "Big Pouch" packages, designed to appeal to teens rather than kids. ...Read the whole story

  • United Airlines Launches Photo Contest With Nonprofit

    United Airlines and Amigos de las Americas (AMIGOS) are launching the 8th Annual United Latin America Photo Contest. Photos will be accepted until June 30 and the winner will be announced In July. The winner will receive two round-trip coach tickets to a United destination of his/her choice in Latin America. ...Read the whole story

Branding Is Not A Popularity Contest

Social media is revolutionizing the way that brands and consumers interact. Marketers should be investing in new and better ways to listen, share, co-create and otherwise communicate with consumers. But the end goal cannot be to ...More