Marketing Daily Issues for May 2012
- Marketing Daily - Wednesday, May 16, 2012
- Penney's Revitalization Plans Hit By Consumer Resistance by Thom Forbes
- When Data Gathering Gets Creepy by Karl Greenberg
- Consumers, Stores Fret About Fuel, Finances And Feds by Sarah Mahoney
- Mountain Dew In Big 'Dark Knight' Campaign by Karlene Lukovitz
- Consumers Favor Watching Video Programming On TV by Aaron Baar
- Moto Guzzi Social Site Reaches New Riders by Karl Greenberg
- GM Slams Brakes On Facebook Advertising by Mark Walsh
- Fiat Social Promo Celebrates 500,000 Facebook Fans
- Top Retail Brands: Walgreens, Target, Kohl's And Nordstrom
- Jaguar First In Europe To Launch New Vibrant Lightbox Ads
- AAMCO Launches 50th Anniversary Campaign
- Brands As Publishers - Finding Your Voice Commentary by Patrick Albano
- Marketing Daily - Tuesday, May 15, 2012
- Everybody's Weighing In On 'The Weight Of The Nation' by Thom Forbes
- Amstel Light Urges Consumers To 'Savor Complexity' by Tanya Irwin
- BMW Touts Ultimate Service In Campaign by Karl Greenberg
- Target's Little Shop Of Surprises by Sarah Mahoney
- Ford Goes Further With Consideration by Karl Greenberg
- Mobile Mini Takes To TV by Aaron Baar
- Consumer Group: FDA Should Squelch NuVal Ratings by Karlene Lukovitz
- Walmart Rolls With NASCAR In S.C.
- Mintel: Moms Scrutinizing Food Content
- Let's Hear It For The 3%
- Home Improvement Sales Up 11%
- Diversify Your Online Marketing: 10 Steps Commentary by Tamara Weintraub
- Marketing Daily - Monday, May 14, 2012
- Thompson: A Cautionary Tale About 'The Brand Called You' by Thom Forbes
- Athenos: Yiayia's Back ...This Time For Feta by Karlene Lukovitz
- Viceroy Hotels Debuts New Web Site, Pinterest Page by Tanya Irwin
- Designer Dehner Talks Dodge Dart by Karl Greenberg
- Samsung Videos Highlight Quality Of Memory by Aaron Baar
- Total Beauty Starts Premium Sampling Program by Sarah Mahoney
- Study: Mix 'n' Match Ads For Affluents by Karl Greenberg
- Soft Drinks Push Back At Obesity-Related Pressures
- Passionate Leaders Build Passionate Brands Commentary by Kathy Oneto
- Marketing Daily - Friday, May 11, 2012
- JPMorgan Has A Whale Of A PR Problem by Thom Forbes
- Nordstrom Is Tops In Luxury Brands by Sarah Mahoney
- Research Finds Consumers Crave Simplicity by Aaron Baar
- Car Ads On Technology, Efficiency Resonate by Karl Greenberg
- Booming Licensing Biz Finds New Turf by Karl Greenberg
- Virgin Airlines Team For Campaign by Tanya Irwin
- Beam Promotes Fink to SVP, Chief Strategy Officer
- Off-roaders Coming To New York City! Book Now!
- PepsiCo Continues Global Marketing Structure Reorg
- Improved Sales Help Put Burger King In the Black
- Thailand Touts Culture, Discovery
- McGraw Endorses JBL
- PR And The Customer Experience Commentary by Len Stein
- Marketing Daily - Thursday, May 10, 2012
- Vidal Sassoon Put 'Ooh, La, La' Into Hairstyling, Fashion by Thom Forbes
- Crystal Cruises Launches iPhone App by Tanya Irwin
- Shopper Engagement: To Touch Is To Buy by Sarah Mahoney
- Odwalla Taps Into 'Goodness' Mojo by Karlene Lukovitz
- Cadillac CUE To Make Console IPad-Like by Karl Greenberg
- ANA Looks At Global Agency Compensation by Karl Greenberg
- Women Stop At Nothing To Go Online by Gavin O'Malley
- Macy's Introducing Nicole Richie Collection
- IVillage Offering Free Cards For Mom
- Turning Dead Ideas Into Growth Platforms Commentary by David Warren
- Marketing Daily - Wednesday, May 9, 2012
- 'Better' Results Aren't Good Enough For Wendy's by Thom Forbes
- Shopper Marketing: Mobile Up, Daily Deals Struggling by Sarah Mahoney
- Kotex Natural Balance Takes On Cliches by Karl Greenberg
- Birds Eye Commits $6M To Kids' 'GenVeg' Effort by Karlene Lukovitz
- Lipton, 'Lady A' Share Positivity by Aaron Baar
- Mike's Launches Multimillion-Dollar Effort by Tanya Irwin
- Industry, IOM Again Tangle Over Obesity Policy by Karlene Lukovitz
- Q&A: Audi Focuses On Digital For Halo Vehicles by Karl Greenberg
- Coming Soon: Family Data Plans
- Meow Mix Survey Grabs Jay Leno
- Eight O'Clock Coffee Launches Video Campaign
- Culture Fosters Innovation Commentary by Kate Benson
- Marketing Daily - Tuesday, May 8, 2012
- Abbott Pleads Guilty To Misbranding; Will Pay $1.6 Billion by Thom Forbes
- Nissan Expands GT Academy For 2012 by Karl Greenberg
- Sears Adds 'Outdoor Life' Men's Clothing by Sarah Mahoney
- Tide Pods Among First 'Hypeworthies' Winners by Karlene Lukovitz
- Q&A: Audi's Success Transcends Numbers by Karl Greenberg
- AT&T To Offer Home Security, Monitoring by Aaron Baar
- Family-Friendly Ad Group Starts Print Campaign by Wayne Friedman
- Six Flags Dials Up Nokia
- Polaroid Introduces Own Photo App
- 'Oprah' Media Buyer Promo: Smart Car Is Prize
- Nissan Has Launched Limited-Edition Juke R
- 5 Steps to Success on the "Second Screen" Commentary by Andy Scott
- Marketing Daily - Monday, May 7, 2012
- Disney's 'Avengers' Has A Super Marvelous Opening by Thom Forbes
- E-Commerce Update: Social Matures, Mobile Mismatched by Sarah Mahoney
- New Study Follows Kids On Social by Karl Greenberg
- Oscar Mayer Selects Makes Limited-Time Social Offer by Karlene Lukovitz
- Study: Harley-Davidson Rules Retail by Karl Greenberg
- Wahl Jumps Aboard Train To Target Audience by Aaron Baar
- Samsung Gaining On Apple In Mobile Market Share by Aaron Baar
- Pure Leaf Iced Tea Intros 'Love Of Leaves' Campaign
- Toyota Backs Supercross
- Driving Revenue: Working the Numbers Commentary by Laura Patterson
- Marketing Daily - Friday, May 4, 2012
- Not Everyone's Thrilled By MJ's Commercial Re-Run by Thom Forbes
- Men's Wearhouse: Not Your Father's Suit by Aaron Baar
- Ford Prepping Dealers For Electric Focus by Karl Greenberg
- Tequila Avion Spoofs S&M To Make A Point by Karlene Lukovitz
- Advertising Chiefs Mull Classic Spots by Karl Greenberg
- For Stores, April Sours by Sarah Mahoney
- New Nook Heals 'No. 1' Bedroom Woe by Aaron Baar
- Jagermeister Joins Cabinet Of Liquor Advertisers by David Goetzl
- Ad, Media Pundit Bob Garfield Joins MediaPost by Staff Writers
- Scion iQ Buyers Get A PlayStation Vita
- Chevrolet Goes To Fiesta Atlanta
- Walmart's 'Get On The Shelf' Taps Three Inventors
- Pepsi Inks Deal With Michael Jackson's Estate
- Digital UX & Fries Commentary by Todd Copilevitz
- Marketing Daily - Thursday, May 3, 2012
- GMO Food Fight Heats Up In California by Thom Forbes
- Lawry's Integrates 'Dinnertising' On Rachael Ray by Karlene Lukovitz
- GM Fuels Passion With Licensed Products by Karl Greenberg
- Green-Grass Marketing: People Want It Faster, Stronger by Sarah Mahoney
- AARP: Marketers Must Rethink Boomers by Karl Greenberg
- Trulia Extends Realtor Ads To Mobile by Mark Walsh
- Nissan Back With GT Academy
- Caribou Launches Sparkling Teas, Facebook Contest
- Target Expanding Care Clinics
- Slow-Jamming Prez Is Height Of Cool Commentary by Vanessa Horwell