Disney Looks To Horn For Leverage by Thom Forbes

Once upon a time, long, long ago, in a land you'd hardly recognize for its lack of a ubiquitous commercial message, a creative product looking to be published, shot or produced or might sometimes stand on its own two (or three) merits, such as quality, entertainment value or capturing the zeitgeist. Not so much anymore, and in talking to analysts at the Sanford C. Bernstein Annual Strategic Decisions Conference 2012 Wednesday, Walt Disney CEO Robert Iger made that abundantly -- he hopes -- clear. ...Read the whole story

  • research Women More Likely To 'Cheat' Financially by Tanya Irwin

    Gender makes a difference when it comes to financial "infidelity," according to a poll by CreditCards.com. When it comes to hiding savings, about 72% of women said they'd hidden savings compared to just 26% of men. ...Read the whole story

  • automotive Acura Launches ILX With Gen Y Flavor by Karl Greenberg

    The Torrance, Calif., luxury sibling of Honda is launching the vehicle with a new campaign from its U.S. agency of record, rp&. The campaign, which is also its biggest digital effort to date, uses music from The Ting Tings and Nick Waterhouse. ...Read the whole story

  • research Consumers' Web Experience On Upswing by Tanya Irwin

    Consumers are having more favorable Web site experiences, according to a large-scale research study by the Temkin Group. Amazon, Credit Unions, USAA, PNC, and Southwest Airlines earn top Web experience ratings in the study, which surveyed 10,000 U.S. consumers about 159 companies across 18 industries in January. ...Read the whole story

  • retail From Free To Paid, Google Shifts Shopping Strategy by Sarah Mahoney

    Google is taking the wraps off Google Shopping, launching a new initiative it says will make it easier for smaller retailers to connect with consumers, and easier for shoppers to find the products they want. ...Read the whole story

  • Chevrolet Chases The Real Football by Karl Greenberg

    "This is taking the things we do in the U.S. and multiplying it by a factor of ten. If we do our job well, this partnership will give us a real positive brand lift here, in Europe, in Asia," says GM CMO Joel Ewanick, speaking to "Marketing Daily." ...Read the whole story

  • food and beverages FDA Rejects New Name For High Fructose Corn Syrup by Karlene Lukovitz

    The FDA said it defines sugar as a "solid, dried and crystallized food," not a solution or liquid food, and that the name corn sugar could confuse consumers or even pose a potential health danger, for those who are fructose-intolerant. ...Read the whole story

  • beverages NYC Proposal Heats Up Ongoing Controversy by Karlene Lukovitz

    The sweetened-beverages ban, advocated by Mayor Michael Bloomberg and health commissioner Dr. Thomas Farley, will be proposed as an amendment to the Health Code at a June 12 meeting of the Board of Health. ...Read the whole story

  • entertainment (RED) Gets Into Gaming For Good by Aaron Baar

    As part of the organization's (Red)Rush to Zero campaign, the group is hosting Red(Rush) Games, giving average players the chance to play against and alongside celebrities such as Kate Upton, Kris Allen and Michelle Rodriguez. ...Read the whole story

  • insight The Next Frontier Of The Digital World by Ed Haslam

    What's the potential upside for advertisers and the brands they shepherd? The connected living room is a great way to reach a valuable target -- ... ...More

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