VW's U.S. Sales Zoom; Shifts Gears Globally by Thom Forbes

Though they still lag behind Japanese automakers in J.D. Power polls measuring U.S. consumers' perceptions of dependability, Detroit's Big Three are said to be "on a roll, thanks to new products and improved quality." But there's a reconstituted "bug" in their soup in the form of Volkswagen, which has made no secret of its ambitious Group Strategy 2018 plan to increase sales, improve customer satisfaction, improve ROI and add jobs worldwide with a "first class team." More specifically, it has a goal of more than doubling sales in the U.S. to 800,000 (make that one million if you throw in Audi) by that time. ...Read the whole story

  • restaurants Dunkin' Dazzles Broadway, With Hal Prince On Board by Karlene Lukovitz

    It's a scenario that is somewhat evocative of the book for a musical: QSR brand (standing in for usual stage ingenue) gets attention of major producer and goes on to fame on the Great White Way. ...Read the whole story

  • automotive Nissan Taps Fastest Man For Global Push by Karl Greenberg

    The rhetorical question is central to a new global campaign that will roll out over the next two to three years in support of Nissan's "Power 88" business plan to invest in new markets, products and technologies. ...Read the whole story

  • airlines United Airlines Rewards Employees, Customers by Tanya Irwin

    United Airlines is offering prizes to customers who nominate employees for great service via its mobile app and will award $125,000 in October to the winning employees. Customers can win tickets or MileagePlus miles for nominating winning employees via the Outperform Recognition Program. ...Read the whole story

  • automotive Jeep Wrangler: Trailblazing The 'Burbs by Karl Greenberg

    Wranglers are, in fact, selling like hotcakes right now. Chrysler sales figures for May show it was not just a good month, or Wrangler's best month of the year, or even the best May. It was Wrangler's best month of any flavor, ever. ...Read the whole story

  • Comcast Xfinity Campaign To Have Olympic Proportions by David Goetzl

    Comcast is set to take advantage of its NBCUniversal platforms during the Olympics to ramp up a campaign looking to position Xfinity as more than a service -- as an experience. The brand launched in 11 markets in February of 2010 and has spread throughout Comcast's footprint since. ...Read the whole story

  • q & a Love, Likes, And Happiness by Ken Beaulieu

    On any given day, depending on the news, there are between 50 and 100,000 mentions of Coca-Cola in the social space -- 99.2% of which ... ...More

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