Sara Lee Processes A New Name: Hillshire Brands by Thom Forbes

The folks who have decided that Hillshire Brands Co. will be the new name for Sara Lee -- the old conglomerate we knew and were conditioned by a cloying jingle to "like" -- discovered a while back what was not to like about baked goods: low margins. Now bearing the banner of its leading remaining brand, which it purchased in 1971, it's promising to beef up its marketing and promotion of its processed meats. ...Read the whole story

  • beverages Gold Peak Tea: Take A Year Off, On Us by Karlene Lukovitz

    Coca-Cola's Gold Peak Tea brand -- which drove more than a third of the growth in its iced tea category last year and is seeing double-digit gains across shelf-stable, chilled and cup-served formats -- is departing from its heretofore rather minimal marketing approach. ...Read the whole story

  • electronics Lenovo Looks To Light Up Nights by Aaron Baar

    One ultra-light, ultra-thin, but very powerful laptop, passed among many users, is the hero that brings about eye-opening change in a new campaign from Lenovo, showcasing the company's new "Ultrabook" computers. ...Read the whole story

  • financial services Schwab Aims Video Series At Younger Demo by Tanya Irwin

    Charles Schwab has launched an online video series that features Chuck himself providing advice to six real people who have made some questionable spending decisions. The effort is geared for investors ages 25 and older who are in the life stage of accumulating their assets, Charles Schwab Chief Marketing Officer Laurine Garrity tells "Marketing Daily." ...Read the whole story

  • automotive Hyundai Names National Fuel-Efficiency Month by Karl Greenberg

    The effort, replete with an official White House petition, includes a summer marketing push about Hyundai's fuel economy leadership mated to a a digital education campaign with tips and content about how one can cut fuel consumption and emissions. ...Read the whole story

  • retail Brand Licensing Regaining Its Breath by Karl Greenberg

    Sales of licensed products are heading up for the first time in five years, according to data from the Licensing Industry Merchandisers' Association. The organization's 2012 Licensing Industry Report says the prior year saw a 5% year-over-year gain. ...Read the whole story

  • restaurants Denny's In 50-State Check-In Challenge by Karlene Lukovitz

    To promote the release of its first mobile app, Denny's is offering free Grand Slam breakfasts for a year to a lucky winner (or team) who checks into Denny's locations in all 50 U.S. states. The launch kicks off Denny's latest "Tour of America" menu. ...Read the whole story

  • perspective Why Content Is The New Currency by Todd Copilevitz

    Now it's all about what goes in and on these digital channels; the messaging, the programming -- the content. You're either producing it, curating it, ... ...More

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