Marketing Daily
Wednesday, June 6, 2012
  • Gold Peak Tea: Take A Year Off, On Us

    Coca-Cola's Gold Peak Tea brand -- which drove more than a third of the growth in its iced tea category last year and is … Read the whole story

  • Lenovo Looks To Light Up Nights

    One ultra-light, ultra-thin, but very powerful laptop, passed among many users, is the hero that brings about eye-opening change in a new campaign from … Read the whole story

  • Schwab Aims Video Series At Younger Demo

    Charles Schwab has launched an online video series that features Chuck himself providing advice to six real people who have made some questionable spending … Read the whole story

  • Hyundai Names National Fuel-Efficiency Month

    The effort, replete with an official White House petition, includes a summer marketing push about Hyundai's fuel economy leadership mated to a a digital … Read the whole story

  • Brand Licensing Regaining Its Breath

    Sales of licensed products are heading up for the first time in five years, according to data from the Licensing Industry Merchandisers' Association. The … Read the whole story

  • Denny's In 50-State Check-In Challenge

    To promote the release of its first mobile app, Denny's is offering free Grand Slam breakfasts for a year to a lucky winner (or … Read the whole story

  • Why Content Is The New Currency

    Now it's all about what goes in and on these digital channels; the messaging, the programming -- the content. You're either producing it, curating … Read the whole story