Marketing Daily
Friday, June 8, 2012
  • Chevy Sonic Takes The Stick To College

    General Motors Chevrolet is touting the stick to collegiates for its Sonic car, a subcompact under the Cruze whose entire marketing has been pretty … Read the whole story

  • Hendrick's Gin Takes An American Spin

    An experiential program comprises a year-long series of "Voyages Into the Unusual." The "voyages," which use Arcadian themes, include Hendrick's-inspired cocktails, and costumed J.R.R.Tolkien-esque … Read the whole story

  • Nikon: 'Small Moments' Make Big Difference

    To kick off the effort, Nikon has enlisted Ashton Kutcher (along with other celebrities such as Hilary Duff and Derek Hough) to create photo … Read the whole story

  • Jack Daniels Revamps Site, Preps New Ad Campaign

    "... consumer habits have changed," Carmen D'Ascendis, director of global marketing for Jack Daniels, tells "Marketing Daily." "Just 11% of our site viewers were … Read the whole story

  • GM Takes Stand At Upfront, Puts Brakes On Ad Pricing

    TV's upfront ad market is winding its way to a mostly predictable conclusion for the broadcasters, but one major car manufacturer -- General Motors … Read the whole story

  • How VFX Captivates Viewers Of Commercials

    In the now highly competitive space of post-production and VFX, being able to bring the creative visions of both brands and advertising agencies to … Read the whole story

  • Brands With White Hats

    In January, the world turned into their pearl-clutching grandmothers when NPR's This American Life ran a story about the conditions of a Chinese factory … Read the whole story