Marketing Daily
Friday, June 8, 2012
  • Chevy Sonic Takes The Stick To College

    General Motors Chevrolet is touting the stick to collegiates for its Sonic car, a subcompact under the Cruze whose entire marketing has been pretty ... Read the whole story

  • Hendrick's Gin Takes An American Spin

    An experiential program comprises a year-long series of "Voyages Into the Unusual." The "voyages," which use Arcadian themes, include Hendrick's-inspired cocktails, and costumed J.R.R.Tolkien-esque ... Read the whole story

  • Nikon: 'Small Moments' Make Big Difference

    To kick off the effort, Nikon has enlisted Ashton Kutcher (along with other celebrities such as Hilary Duff and Derek Hough) to create photo ... Read the whole story

  • Jack Daniels Revamps Site, Preps New Ad Campaign

    "... consumer habits have changed," Carmen D'Ascendis, director of global marketing for Jack Daniels, tells "Marketing Daily." "Just 11% of our site viewers were ... Read the whole story

  • GM Takes Stand At Upfront, Puts Brakes On Ad Pricing

    TV's upfront ad market is winding its way to a mostly predictable conclusion for the broadcasters, but one major car manufacturer -- General Motors ... Read the whole story

  • How VFX Captivates Viewers Of Commercials

    In the now highly competitive space of post-production and VFX, being able to bring the creative visions of both brands and advertising agencies to ... Read the whole story

  • Brands With White Hats

    In January, the world turned into their pearl-clutching grandmothers when NPR's This American Life ran a story about the conditions of a Chinese factory ... Read the whole story