Apple's iOS Commands A Lotta Bits Of Loyalty by Thom Forbes

Software developers may chafe at the iron-fisted rule Apple exerts over the apps it purveys in its App Store but they love the fact that Apple maintains strong control over the hardware and software that run its devices because it's far easier to produce and test an app for the iOS than it is for Android devices. That dichotomy is one compelling reason why Apple still commands the loyalty of developers even though Android hardware outsells Apple by 59% to 23% in the smartphone market, as Nick Wingfield and Brian X. Chen make clear in the New York Times this morning. ...Read the whole story

  • hospitality Hilton Garden Inn Launches 'Breakfast With Heart' by Tanya Irwin

    Hilton Garden Inn is partnering with hunger-relief organization Feeding America to provide meals to needy families as part of its summer-long "Breakfast with Heart" campaign. Customers who book the promotional room rate will receive a cooked-to-order breakfast and the hotel chain will make a donation to Feeding America that will help provide one million meals. ...Read the whole story

  • food Miracle Whip Taps Celebs For Mock-PSA Video Push by Karlene Lukovitz

    The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth," satirizes the tried-and-true public service announcement approach of celebrities delivering personal appeals for a cause. ...Read the whole story

  • packaged goods Right Guard Scores Off Basketball Doc by Aaron Baar

    This year's Olympics mark an important anniversary for basketball fans. It's the 20th anniversary of the so-called Dream Team that put the top players from the NBA on one team to compete for the gold under the banner of "USA Basketball." ...Read the whole story

  • sports Ethanol Takes The Podium At NASCAR by Karl Greenberg

    At NASCAR.COM and at selected races starting this month the campaign includes activation on American Ethanol's Facebook page, and a big presence at races and other events across the country. Also on tap is a 60-second American Ethanol ad. ...Read the whole story

  • automotive Ford Warriors Are 'Models of Courage' by Karl Greenberg

    The 11 cancer survivors, "Models of Courage," will appear in videos, ads, events and other national and local market activities. For the first time, men are among the models, reflecting the growing incidence of the disease among males. ...Read the whole story

  • pets Purina Solicits Cat Relationship Stories by Tanya Irwin

    Purina is asking customers to submit their real-life cat related experiences for a chance to win up to $5,000 and have their cat story told through an online video. More than $30,000 in total prizes will be awarded. ...Read the whole story

  • Brand Match Calculates Consumer Preferences, Product 'Attraction' by Erik Sass

    What do the Chicago Bulls, Macy's, Red Lobster, Ralph Lauren and "The Daily Show" all have in common? They're all brands favored by typical Obama supporters, according to Brand Match, a new syndicated research service from Ipsos that determines sentiment about brands and group brands by preferences. ...Read the whole story

insight Performance Management For Marketers by Laura Patterson

The best way to approach marketing performance management, accountability and measurement is to see it as a continuous process -- designed to help you measure, ... ...More

Can Pins Build Brands? by John Capone

Some marketers have vented their frustrations with a seemingly fickle audience constantly chasing its own (long) tail. Fatigue sets in. "It looks like every couple ... ...More

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