Marketing Daily
Monday, June 11, 2012

Top of The News

Apple's iOS Commands A Lotta Bits Of Loyalty
by Thom Forbes

Software developers may chafe at the iron-fisted rule Apple exerts over the apps it purveys in its App Store but they love the fact that Apple maintains strong control over … Read the whole story

  • HOSPITALITY
    Hilton Garden Inn Launches 'Breakfast With Heart'
    by Tanya Gazdik

    Hilton Garden Inn is partnering with hunger-relief organization Feeding America to provide meals to needy families as part of its summer-long "Breakfast with Heart" … Read the whole story

  • FOOD
    Miracle Whip Taps Celebs For Mock-PSA Video Push
    by Karlene Lukovitz

    The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth," satirizes the tried-and-true public service announcement approach of celebrities delivering personal appeals … Read the whole story

  • PACKAGED GOODS
    Right Guard Scores Off Basketball Doc
    by Aaron Baar

    This year's Olympics mark an important anniversary for basketball fans. It's the 20th anniversary of the so-called Dream Team that put the top players … Read the whole story

  • SPORTS
    Ethanol Takes The Podium At NASCAR
    by Karl Greenberg

    At NASCAR.COM and at selected races starting this month the campaign includes activation on American Ethanol's Facebook page, and a big presence at races … Read the whole story

  • AUTOMOTIVE
    Ford Warriors Are 'Models of Courage'
    by Karl Greenberg

    The 11 cancer survivors, "Models of Courage," will appear in videos, ads, events and other national and local market activities. For the first time, … Read the whole story

  • PETS
    Purina Solicits Cat Relationship Stories
    by Tanya Gazdik

    Purina is asking customers to submit their real-life cat related experiences for a chance to win up to $5,000 and have their cat story … Read the whole story

  • Brand Match Calculates Consumer Preferences, Product 'Attraction'
    by Erik Sass

    What do the Chicago Bulls, Macy's, Red Lobster, Ralph Lauren and "The Daily Show" all have in common? They're all brands favored by typical … Read the whole story

  • COMMENTARY
    My Name Is The Internet And I Have A Thing About Boobs
    by Bob Garfield, Featured Columnist

    This is a cry for help. There is something I just nearly did, just moments ago -- something weak and common. Somehow I managed … Read the whole story

  • COMMENTARY
    Performance Management For Marketers
    by Laura Patterson

    The best way to approach marketing performance management, accountability and measurement is to see it as a continuous process -- designed to help you … Read the whole story

  • COMMENTARY
    Can Pins Build Brands?
    by John Capone

    Some marketers have vented their frustrations with a seemingly fickle audience constantly chasing its own (long) tail. Fatigue sets in. "It looks like every … Read the whole story