Marketing Daily
Tuesday, June 12, 2012
  • Nike Trumpets Sharapova Triumph

    In winning the French Open, the 25-year-old becomes only the sixth woman in the Open Era to complete the career Grand Slam. (Doing so … Read the whole story

  • SOUL Aims For Something Great

    The first element of the campaign is a 30-second video featuring Jamaican track and field superstar Usain Bolt. The video shows Bolt walking onto … Read the whole story

  • Hispanic Families Encouraged To Discover Nature

    The U.S. Forest Service and Ad Council are partnering for an ad campaign to encourage Hispanic families to explore the great outdoors. The multimedia … Read the whole story

  • Legacy's Truth Campaign Back On Tour

    The grassroots program, which begins June 16 at the Salt Lake City stop of the Vans Warped Tour, marks the 13th time the Legacy … Read the whole story

  • Schick Flies With Spidey

    Schick is getting a ride on Spidey's silken bungee cord via a cross promotion with Fandango and Sony Pictures. The program rewards people who … Read the whole story

  • 5 Things Marketers Can Learn From Stories

    Stories are one of the most powerful tools in our communication arsenal. Since the beginning of language, they continue to teach, inspire, motivate and … Read the whole story

  • Storytelling Magic

    At this point, there's no argument that video is the snap, crackle and pop of the Internet. After all, comScore reports that 181 million … Read the whole story