Marketing Disconnect Led To Penney Prez' Demise by Thom Forbes

If yesterday is any indication, investors aren't buying JC Penney's quick fix for its failure to get across its "everyday low pricing" strategy to consumers: the beheading of president Michael Francis in a terse press release dated this Sunday. Its share price plunged more than 8% even as CEO Ron Johnson and lead investor Bill Ackman sought to put a positive spin on the future. ...Read the whole story

  • automotive GM Unifies Global Design Strategy by Karl Greenberg

    General Motors' Global Design division is making big changes organizationally. The idea is to align executive appointments to the benefit of the company's 10 design offices, which are in the U.S., Germany, Korea, China, Australia, Brazil and India. ...Read the whole story

  • restaurants Papa John's, Red Lobster Lead Satisfaction Rankings by Karlene Lukovitz

    QSR chains' overall satisfaction score rose 1.3%, to 80, even as full-service chains' overall score declined 2.4% -- putting them also at 80. This is the first time the two types of chains have had the same average score. ...Read the whole story

  • packaged goods Huggies Enlists Mexican TV Star For Campaign by Tanya Irwin

    Huggies is targeting Hispanic parents with a campaign featuring Mexican TV personality and father of two Poncho de Anda. In addition to the partnership with Poncho de Anda, Huggies is launching a full Spanish-language marketing campaign including TV, print and online advertising. ...Read the whole story

  • retail Study: Walmart Clobbers Amazon On Price by Sarah Mahoney

    Not only do prices at Walmart Supercenters beat out its own Web site, they currently KO Amazon, according to a new study by Kantar Retail's ShopperScape division -- even before adding in shipping costs. ...Read the whole story

  • telecom AT&T Brings Interactivity To Sustainability by Aaron Baar

    Finding and digesting information about corporate sustainability can be a difficult and trying task. Often consumers have wade through the deep recesses of a Web site or sift through dry reports. At AT&T, this year is different. ...Read the whole story

  • sports Q&A: Globetrotters CEO Has Global Plans by Karl Greenberg

    While focusing on having a year-round presence in hoops-hungry China, The Harlem Globetrotters in the U.S. has signed a marketing deal with 24 Hour Fitness, brought in a new marketing agency to grow sponsorship activity, and is doing more in-marketing programs. ...Read the whole story

  • insight Harnessing Big Data For Big Returns by Dave Scott

    When it is effectively and efficiently mined by advanced data analytics tools, the true promise of Big Data is within reach for today's digital marketers ... ...More

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