The American Medical Association sent a somewhat mixed message regarding genetically engineered foods at its annual convention this week. On the one hand, it said "there is no scientific basis for special labeling" of crops that are created in laboratories to, for example, increase yield per acre or resist pesticides that are lethal to weeds." But it did pass a resolution that calls for mandatory pre-market safety assessments of genetically modified organisms (GMOs) -- which would be a new Food and Drug Administration requirement. ...Read the whole story
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food and beverages
Packaging: Are Consumers Satisfied?
Few express overall dissatisfaction with food and beverage packaging. At the same time, many perceive products to be over-packaged - and frustrations with ease of opening/closing, maintaining freshness and other functional elements are common. ...Read the whole story
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automotive
Nissan's Marx Has Social Irons In Fire
Erich Marx had been wearing two hats, but with a heavy vehicle launch schedule over the next several months the timing is good. Marx will have his hands full using digital to promote the 2013 Altima and four other vehicles. ...Read the whole story
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retail
Jiffy Lube Tells Drivers 'Leave Worry Behind'
Jiffy Lube is launching the first franchisee-funded national ad campaign in more than two decades.The campaign for the Houston-based retailer emphasizes the brand's mission to help make vehicle-preventive maintenance a worry-free experience. ...Read the whole story
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automotive
Auto Quality Improves, Except For Telematics
Automakers are fighting tooth and nail to be leaders in in-vehicle entertainment, navigation, and communications technology, but new data from J.D. Power & Co. suggest that the race may be, for some, at too brisk a pace. ...Read the whole story
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Benetton's 'Unhate' Loves Grand Prix Press Lion
United Colours of Benetton's powerful "Unhate" print campaign has taken the Grand Prix award in the Press Lion category at Cannes. ...Read the whole story
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beyond the press release
Why Do Clients Hate PR Agencies?
I want to start a PR community discussion. Let's ask ourselves, "Why do they hate us? What are we doing wrong?" Let's do whatever we ... ...More
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