AB InBev Poised To Get Even Bigger by Thom Forbes

Several media outlets are confirming a "Wall Street Journal" report late yesterday that Anheuser-Busch InBev is bidding to acquire controlling interest in Grupo Modelo SAB, which makes Corona Extra and Modelo Especial beer, among other brands, for a reported $12 billion. AB InBev currently owns a non-controlling stake in Mexico's largest brewer. The deal would end what Dana Cimilluca writes is a "contentious history between the two companies." ...Read the whole story

  • food Study: Slow Progress In Kids' Cereal Marketing by Karlene Lukovitz

    While cereal makers have improved the nutritional quality of most cereals marketed to children, they've also increased marketing for many of their least nutritious products, according to a new Cereal FACTS report from Yale. ...Read the whole story

  • trends Euro RSCG's TrendsU Takes E-Learning Global by Karl Greenberg

    Euro RSCG Worldwide this month launched a Web-driven e-learning program intended to connect its 11,000 employees -- and creatives and account types in particular -- through something like a virtual university. ...Read the whole story

  • pets Country Stars Back Purina Dog Chow by Tanya Irwin

    Grammy-nominated country duo Thompson Square is teaming up with Purina Dog Chow Brand Dog Food to focus on the special moments families have with their dogs. The husband-and-wife musicians experience their special dog moments on the road, touring the country with their puppy, Etta. ...Read the whole story

  • sports Q&A: Mobile Will Dominate Summer Olympics by Sarah Mahoney

    Mastering the first fully digital Olympics won't be easy, and the London games this summer will be the best measure yet of truly integrated strategies. "Marketing Daily" caught up with consultant Al Diguido to find out which brands will get medal-worthy ROI. ...Read the whole story

  • research Consumers Rate Retail, Dining Brands' Social Skills by Karlene Lukovitz

    A new survey finds that consumers rate Target, Safeway, Subway, Best Buy, J.C. Penney, Walgreens, Bank of America and Verizon Wireless as being the best retail and restaurant brands when it comes to using social media to communicate with customers. ...Read the whole story

  • telecom Boost Mobile Launches WNBA Ad by Karl Greenberg

    Boost Mobile, the first-ever marquee partner of the WNBA, is launching a new TV spot based on a new campaign entitled "It's All About the W." The ad first airs on June 23, during the Chicago Sky versus Minnesota Lynx game. ...Read the whole story

  • PepsiCo Sharpens Focus On Pepsi Cola, Gatorade, Mountain Dew by David Goetzl

    Al Carey concedes that PepsiCo may have under-invested in advertising and marketing for its beverage operations in recent years, but a more pivotal problem is lack of focus. The chief of the company's Americas beverage business says there was an emphasis on building too many brands at once, so it was "guilty" of spreading efforts too thin. ...Read the whole story

how-to Creating A Customized Digital Experience by Charlie Graham

Customers want to engage with brands that make the effort to show that they are interested in them -- and uniquely them. Personalization -- from ... ...More

Courting the Digitally Demanding Affluent Market by Gail Belsky

There was a time not long ago when exclusive brands were afraid that mass exposure would cheapen their image. Now luxury brands are everywhere -- ... ...More

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